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Amazon, our brand new sponsors of The Great British Bake Off 2018!

The sponsorship includes the ninth series of The Great British Bake Off when judges Prue Leith and Paul Hollywood alongside presenters Sandi Toksvig OBE and Noel Fielding return to TV screens later this year; Bake Off: An Extra Slice hosted by Jo Brand; the festive episodes; and for the first time in its brand new home on Channel 4, Bake Off: The Professionals presented by comedian Tom Allen and popular baker from the last series of Bake Off, Liam Charles who join judges and celebrated pastry chefs, Cherish Finden and Benoit Blin. Channel 4’s sales house 4 Sales, alongside Rufus, Initiative’s dedicated Amazon team were responsible for brokering the sponsorship, which will focus on Amazon’s Echo speakers and the capabilities of the Alexa voice service. Last year’s The Great British Bake Off final drew a consolidated audience of 10.0 million viewers and a 36.9% share of audience per episode – rising to 11 million viewers with the addition of linear repeats.

Diversity in Advertising Award 2018

Our legendary Diversity in Advertising Award is back this year and 2018's theme is 'Women in Advertising'. With £1million's worth of airtime up for grabs, we're looking forward to seeing the best creative ideas from agencies, clients and brands.

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