Diversity in Advertising 2019 Shortlist
We're delighted to announce the shortlist for our Diversity in Advertising 2019 award, the focus of which this year was on the representation of the LGBT+ community within advertising. The seven finalists will be invited to pitch at Channel 4's head office in September, following on from which the winning creative will air in February 2020. Exciting!
Dynamic TV - now with Dynamic TV Audio!
Earlier this year we launched Dynamic TV, allowing advertisers to leverage Channel 4's 20m+ first party data to create bespoke campaigns with the ability to dynamically target against a number of options including time of day and date, weather and geographical location. We've now expanded our suite to offer Dynamic TV audio, which can deliver a bespoke audio message based on the dynamic targeting options. This is a UK and European first, and is available now for opportunities.
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