Coors Light, our brand new sponsor for Comedy on Channel 4
Coors Light is our official new sponsor of our Comedy programming strand, representing the Molson Coors' first ever broadcast sponsorship. The multi-million pound partnership sees the Coors Light sponsorship idents starring Jean-Claude Van Damme, created by VCCP. Channel 4’s line up of comedy this year includes returning series such as critically-acclaimed and multi-award winning Friday Night Dinner, with Tamsin Greig, Paul Ritter, Simon Bird and Tom Rosenthal; the unique and heart-breaking family comedy Flowers, starring Olivia Coleman; comedy/reality show hybrid Lookalikes which follows the antics of two of Britain’s premier lookalike agencies and black comedy damned in which Jo Brand and Alan Davies play two jaded social workers. 4Sales and Zenith Media are responsible for brokering the partnership.
Did you spot our charity Turkey Dash with PayPal?
We hosted a very special race between 8 (animated) Turkeys on a behalf of 8 charities - all brought together by PayPal and hosted by Steve Jones. Turkey Dash connected to 76% of 18-34s an average seven times and 1.3M people tuned in for the race!
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