What is Sponsorship?
Sponsorship is so much more than simply bumpers and logos. Sponsorship can give a brand instant fame, achieve stand out, reposition values and change behaviour. Sponsorship is great for raising awareness and shifting perceptions plus it can affect the purchase decision too.
At Channel 4, we know it is vital to oversee the creative process with care and insight. Our experience means we understand the importance of helping clients distil their goals so we can deliver the best return on investment.
What is Sponsorship Activation?
Sponsorship activation is the extension of a client’s sponsorship message beyond the screen and into different media. Such extension makes any on-screen investment work harder and deliver better returns on investment. Activation is an opportunity for brands to engage their audience in dialogue within a context the audience has chosen and wants to enjoy.
Channel 4 is ideally placed to create stand out sponsorships and strong activations beyond the screen.We work closely with clients, agencies and production companies to create strong, effective campaigns utilising the following elements:
- Websites with data capture
- Couponing and sampling opportunities
- Live events
- Video on demand sponsorships
- Bespoke video content