BESPOKE offers advertisers the opportunity to combine several audience targeting attributes, such as age, gender, device usage and programmes viewed, to create one tailor made lazer-targeted audience that’s perfect for their brief.
Our Advanced Data Suite's BESPOKE segment allows advertisers to combine various audience targeting attributes, working with research agency MTM we’ve proven that BESPOKE campaigns provide strong creative performance and consideration:
- 42% Score the advert 8 out of 10 for how much they like the advert (vs Norm)
- +38% Claim the advertising makes them more likely to consider the advertisers brand (vs Norm)