Channel 4's Big Pride Party Sponsorship Opportunity

This extravagant, inclusive, celeb-bejewelled celebration of queer culture in all its glorious forms is looking for a brand sponsor!

Channel 4's big pride party

This year Channel 4 are marking 50 years of Pride in the UK with a special season of landmark programmes and specials. This bumper season of high profile content will reflect on the incredible achievements and challenges of advancing LGBTQI+ rights and visibility over the last half century, while also platforming the diversity of identity and sexuality in the 2020s.

Across Pride weekend 1st 3rd July you will see Pride specials of some of our biggest shows including Gogglebox, First Dates plus movies and brand new LGBTQI+ documentaries. With the weekend coming to a close with our extra special sponsorship opportunity Channel 4's Big Pride Party - Hosted by Joe Lycett. 

Coming to you LIVE from BRUM, Joe will be leading the celebration of 2 hours of pure queer JOY.

Featuring:

  • 3 Musical guests plus a SURPRISE headline act
  • An array of Joe’s celebrity pals
  • Comedy sketches and stunts only Joe could possibly get away with
  • Plus some surprises too fabulous to share

Package: 

The show is scheduled for broadcast on 3rd July 2022 on Channel 4 830pm-1030pm

Sponsorship accreditation on idents

  • 15 second Opener
  • 12 x 5 second Break Bumpers
  • 10 second Closer

Video on Demand

  • 15 second Opener
  • 10 second Break Bumpers (where available and subject to rights)

 

The deadline for client backed offers 5pm 24th May 2022. To learn more, please e-mail your usual 4Sales rep, or if you're not sure who that is please get in touch at: 4sales@channel4.co.uk

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