About
Powered by 4Sales, we present a series of webinars designed to help you deepen your knowledge during the UK lockdown.
With all of us in lockdown, there has never been a better time to brush up on our knowledge and understanding of the key issues facing the world of advertising (other than the huge issue of coronavirus, obviously!)
Join us each week as our expert in-house insight team present a series of bespoke deep-dive seminars, exploring various topical issues facing our industry through market leading insight, data and analysis.
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Available to Stream Now
STREAM NOW: The Power of Digital Video - Not All VOD Is The Same
David Amodio, Martin Greenbank and Amelia Ayliffe reveal exactly why not all views are equal in the world of online video, exploring the huge benefits of broadcaster VOD and revealing the latest viewing trends during the Coronavirus crisis.
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STREAM NOW: The Power of Association - Sponsorship Rocks
Rupinder Downie, Sophia Field and Amelia Ayliffe explore why it is so impactful for brands to associate themselves with powerful TV content and explore exactly what makes a successful sponsorship partnership.
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STREAM NOW : Advertising During COVID-19: The Consumer Response
Kirsten Gillard, Lucy Antoniou and Claudia Beith reveal the latest results from an ongoing study into the effect of COVID-19 on our audiences, and how campaigns with relevant messages are landing with consumers
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STREAM NOW : The Power of Inclusion - Mirror On The Industry
Ewan Douglas, Sam Cannons and Joe Chapman take us through an in-depth study of diversity and inclusion within UK advertising. Its been a 'hot topic' for a while now, but has enough been done to make commercials more representative?
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While You're Here...
As we've got your attention, we thought you might be interested in seeing what else we've been up to lately...
Weekly Viewing Report
Throughout the Coronavirus outbreak, we're publishing a detailed weekly report, tracking the incredible rise in viewing across our linear and digital portfolio. All the viewing stats you could ever need!
Download the Report Now
The Impact of Covid-19
Our insight team conducted a major new research project studying the impact of the Coronavirus outbreak on our audiences. The report includes how the crisis is affecting their viewing habits, consumption motivations and provides insightful guidance on what consumers feel brands should be doing throughout this period
Get the Full Insight Here
No Ifs, Just Butts!
Channel 4 has revealed a cheeky new #StayAtHome campaign, created to amplify the important public health message to Stay Home, Save Lives - and its themed around your arse... Don't ask - just watch!
Watch here
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