LNER wanted to communicate the notion of getting back out there in a post-lockdown world.
Get Out There With LNER on 4
The Big Idea
LNER briefed us on helping them communicate to the public the notion of getting back out there in a post-lockdown world, using LNER trains as the best way to travel! Our response was to try and tap in to the personal and emotive reasons for travelling; mainly seeing and spending time with friends/family.
Making it Happen
To execute this we worked with The Outfit and procured Edith Bowman to feature within a mini-series of travels.
Across 3 adverts we follow Edith as she visits her mum, attends a gig and meets up with a best friend she hadn’t seen since before lockdown – a genuinely lovely moment we were lucky to capture.
The campaign was brokered with MGOMD.