Visa’s core ad features a montage of merchants so we wanted to pause on a few of them and get to know them better.
Getting closer to local shopowners with VISA at Christmas
The Big Idea
Last year Visa helped celebrate Britain’s high-streets by inviting a selection of shop owners to join in a rendition of a classic Christmas song. This year they wanted to make the shop owners even more famous by putting a spotlight on them... cue Channel 4.
Making it Happen
Visa’s core ad features a montage of merchants so we wanted to pause on a few of them and get to know them better. This involved profiling a selection of small business owners who run a bakers, a homeware shop and a cat-café as we get to know them a little better and understand the benefit that shopping local brings to peoples lives.
The Results
TBC
