Channel 4

Tesco's Christmas Campaign with Channel 4, ITV & Sky

The core Tesco ad focuses on a bewildered delivery driver as he finds himself travelling through time delivering Christmas food goodies to different people throughout the last 100 years.

The Big Idea

Our campaign with ITV and Sky will take the driver in to a slightly different territory as we see him delivering Christmas to TV favourites: Fred from First Dates, I’m A Celeb…, and Kammy from Sky Sports - all in one spot. The ad will be preceded by a 10" co-branded intro.

Making it Happen

Though a challenging experience with many learnings, this campaign is a landmark moment for how we collaborate and promote ‘The Power Of TV’.

The Results