The core Tesco ad focuses on a bewildered delivery driver as he finds himself travelling through time delivering Christmas food goodies to different people throughout the last 100 years.
Tesco's Christmas Campaign with Channel 4, ITV & Sky
The Big Idea
Our campaign with ITV and Sky will take the driver in to a slightly different territory as we see him delivering Christmas to TV favourites: Fred from First Dates, I’m A Celeb…, and Kammy from Sky Sports - all in one spot. The ad will be preceded by a 10" co-branded intro.
Making it Happen
Though a challenging experience with many learnings, this campaign is a landmark moment for how we collaborate and promote ‘The Power Of TV’.