We brought together three advertisers to shed light on the disturbing, growing trend of online abuse.
We're really proud that #TogetherAgainstHate has won Marketing Week's Campaign of the Year/ We at Channel 4 stand up for diversity and inclusion, but we will not stand for online abuse. We highlighted some harrowing comments made by real online users in our special ad break takeover, and this campaign winning gives acknowledgement to a really important, problematic and growing issue in society.
Our partners on this campaign were brilliant for coming fully on board: Nationwide Building Society, McCain Foods, Maltesers and Wavemaker.
The full article on Marketing Week can be found here: https://www.marketingweek.com/2018/12/21/channel-4s-togetheragainsthate-wins-marketing-campaign-year/