The Lockdown Academy - Branded Entertainment Edition
As we all self-isolate and work from home, TV viewing is growing massively, in fact across the week, Total TV Viewing was up +50% YoY. At 4 Sales, we continue to see phenomenal surges in our audience figures across our wider portfolio, as viewers seek out trusted sources of Media and entertainment.
Our Branded Entertainment team are working extremely closely (and quickly!) with our commissioning and scheduling teams, as we've adapted our strategy accordingly to focus on how we can best service the nation at this time with content that feels relevant for viewers in lockdown. We are currently working on a set of new, fast turnaround ad-funded programme idea opportunities, and we're looking for advertisers who want to join us on this mission to create great content for the nation during this difficult time.
If you are up for the challenge, please get in contact with Katherine: kmarlow@channel4.co.uk