Batiste were on the lookout for a TV Sponsorship that would help to drive an increase in usage by showcasing the versatility of the product during different ‘occasion moments’.
Sponsorship of Hollyoaks was the perfect opportunity for the brand to align with the shows daily dramas to demonstrate that Batiste is there for your hairs daily dramas too! After two months off air due to filming restrictions during lockdown, the new series started on the 7th September with four new episodes a week. Batiste have sponsorship of the show across C4, E4 and All4, just in time for the show to celebrate its 25th anniversary at the end of October!
Wavemaker Studio, Wavemaker Content’s in-house creative production arm, also created the bespoke idents for the sponsorship. With their popping colour and social meme-style edits they really compliment the look and feel of the show.