The Great British Bake Off S11 debut draws 7.9 million viewers

Including the show's biggest ever overnight launch audience to date!

The Great British Bake Off made its hotly-anticipated return on Tuesday evening attracting an impressive average audience of 6.9 million viewers and a 32% share of audience. With a massive 7.9 million peak viewers and 32% peak share (5mins), makes it the show’s biggest ever overnight launch audience to date on Channel 4!

Bake Off 2020

  • Bake Off’s series 11 debut is Channel 4’s biggest broadcast of 2020 to date and the channel’s highest rating programme since the series nine final of GBBO in 2018 (7.5m / 35.2%).
  • Last night’s launch show pulled in the biggest audience of any channel from 8.15pm to 9.45pm and the highest share of 16-34 year old viewers in its time slot with over half of this young audience watching TV at the time tuning in (56%).
  • Its significant share of young viewers makes it the biggest programme on TV this year among 16-34 year olds - excluding addresses from the Prime Minister and The Queen.
  • Last night’s audience, including its share of young viewers, more than tripled Channel 4’s slot average.
  • Only the finals in 2017 and 2018 have delivered a bigger overnight to the series.
  • Up 22% and 1.253 million viewers on last year's debut
  • Up 7% on the previous high of 6.52 million for the S1 premiere
  • Up 258% on the slot average for Individual volume.
  • 1.816 million 1634 viewers are up 397% on the slot average.
  • 4.135 million ABC1 viewers are up 283% on the slot average.
  • A 32% Individual share is up 205% on the slot average.
  • A 55.8% 1634 share is up 216% on the slot average.
  • A 37.8% ABC1Share is up 207% on the slot average.
  • Channel 4's biggest 1634 volume since the final of Bake Off in 2017.
  • Daily share at 10.61%, the biggest since launch night last year.
  • A 22.3% 1634 daily share, C4's biggest since August 2006.

Ian Katz, Director of Programmes said: “It was one of our top priorities to get Bake Off on air this year and I’m delighted the new series has brought some much-needed cheer to so many people. After all the grimness and hardship of the last few months, it felt like the country badly needed the reassuring warmth and wholesomeness of the Bake Off tent - a place where the worst thing that can happen is a pineapple upside down cake ending up on the floor. Huge thanks to Prue, Paul, Noel and Matt and everyone at Love Productions for making the show happen this year, and especially to the bakers who are, as ever, what makes the Bake Off cake rise.”

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