Channel 4's M4RKETS team is excited to be offering seasonal targeting opportunities from the recently launched Advanced Data Suite of Products.
Advertisers looking to promote Black Friday deals, might want to explore BESPOKE building your own audience layering demo / contextual and Interest based segments. For example a consumer electronics brand could target '16-34' + 'Bargain Hunters' + 'Early Adopters of Tech'.
We are also offering a raft of pre-defined audience segments via our APPROVED product. Target Household Shoppers with segments such as 'High Spenders of Household Goods' or 'Online Purchase Frequency'.
Lastly BRANDM4TCH, our exciting flagship product, will allow brands, leading up to Christmas, to speak directly to their customers across the All 4 platform via a 1st party data match between your CLIENT/ADVERTISER’S customers and CHANNEL 4’s 24 million registered users. Talk to us about your audience targeting needs and our Advanced Data Suite will have a solution for you https://www.4sales.com/all4
Contact our M4RKETS team for more information:
David Cottell DCottell@Channel4.co.uk & Siobhan Ward-Farrell SWardFarrell@Channel4.co.uk