In 2012, Channel 4’s coverage of the Paralympic Games created a sporting megabrand. Introducing the nation to a host of Superstars who landed an incredible haul of gold medals and inspired a real and permanent change in the way disability is perceived.
Following the postponement in 2020, the ‘Superhumans’ are preparing to take their talents to Tokyo in 2021. More driven, and hungrier for gold than ever. Channel 4 is gearing up to bring viewers a Paralympic experience like never before and are looking for a dual broadcast partner.
Partners of the International Paralympic Association and the British Paralympic Association have an exclusive window of availability, within which to make an offer, to become the second of our dual partners. This window closes on the 29th January 2021 at 5pm.
During this time we are also happy to have conversations with non-partner brands around their interest – should the opportunity become available to the wider market post the above deadline.
Please get in touch with your C4 Partnerships Team to discuss this opportunity further, or alternatively reach out to us at firstname.lastname@example.org