Pride on 4 Opportunity

As part of 4Sales' new Cultural Calendar strategy, we’re asking our brand partners to celebrate key moments across the year with us. First up it's Pride and we're looking for allies!

Pride for website

This year, it's more important than ever to show our support to the LGBTQ+ community.

In the absence of boots on the ground, this Pride month we are asking brand to make space for the incredible LGBTQ+ heroes who have continued to help throughout the pandemic, and give them a different kind of stage: a nationwide broadcast to millions!

We have three key areas where brands can get involved and show their allyship: 

1) Exciting multi-brand special ad break to TX in Celebrity Gogglebox and Across All 4.

2) Funding a special short form linear LGBTQ+ commission.

3) Three bespoke social formats with 4Studio.

Please download our full market deck on this page and contact your usual 4Sales representative if you have any questions or would like to talk through the opportunity or e-mail us at:

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