EGO a perfect match for new show The Love Trap

EGO will be the broadcast Sponsor of a brand new show on Channel 4 and All 4; The Love Trap.


Media Agency Group, headquartered in MediaCityUK, have unveiled the first TV sponsorship for their client EGO. EGO is a global womenswear brand offering style-led clothing, footwear and accessories at affordable prices .

EGO will be the broadcast Sponsor of a brand new show on Channel 4 and All 4; The Love Trap.

The show’s audience is the perfect fit for the latest must-have shoe styles that EGO provide, making it a dream partnership.

Comedian and presenter Joel Dommett presides over The Love Trap, which is a reality gameshow which ingeniously subverts familiar dating show tropes in order to explore just how good we are at spotting a genuine connection.

Throughout the show, twelve women do all they can over a series of dates to win the heart of one single man. But only half the women want to win our bachelor’s heart and the other half want to stay in the game to win the big cash prize. Successfully enticing the single man means they also avoid the elimination at the end of each episode, when one suspected love trap will be dumped, quite literally, through the trap door.

The sponsorship  was brokered by Media Agency Group and 4Sales’ team in Manchester.

John Kehoe, CEO, Media Agency Group said: “We are very excited to navigate EGO through this TV sponsorship, from the show concept and audience, through to the timing over the 8 weeks of the golden retail period in Q4.  It just feels like the perfect partnership and it’s such an exciting step after a record year of results for EGO.”

Adeel Fiaz, CEO, EGO said: “We are really excited to partner with Channel 4 and sign our first sponsorship deal. The show aligns perfectly with our target audience and is just one of many exciting things we are rolling out this year. We are all looking forward to watching the series and grow our customer base further.”

Rupinder Downie, Brand Partnerships Leader, Channel 4 said: “We’re thrilled to have partnered with EGO for their first ever TV sponsorship which enables them to tap into The Love Trap’s young, engaged audience wherever they’re watching.”


Editors notes:

Media Agency Group is one of the UK’s leading independent agencies and has its HQ in the prestigious MediaCity Manchester, offering the finest service to both its UK based clients and international brands.

Media Agency Group are the appointed agency for EGO across all their Above the Line and Digital Media for the UK and International Markets.

EGO, originally based in Manchester, delivers stylish clothing, footwear and accessories at affordable prices. The brand, which boasts over 500 styles of products on the website, has become the go-to destination for affordable shoes and now clothing. Celebrity fans include Grammy award winning Lizzo, Kendall Jenner, Doja Cat, Nikita Dragun, Sofia Richie, Khloe Kardashian, Little Mix, Holly Willoughby. EGO boasts global stockists including ASOS and is continuing to dominate the womenswear footwear and clothing market online.

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