I SAW IT FIRST to sponsor SU2C on Channel 4

This Friday Stand Up To Cancer’s Live Show will return to our screens on Channel 4 with I SAW IT FIRST, the number one online shop for women's clothing, as sponsor.

Running from 7pm until late night, with a wrap-up highlights show scheduled immediately afterwards, this flagship sponsorship by I SAW IT FIRST is positioned at the centre of all SU2C activity and provides an authentic opportunity to be part of a beloved UK cultural moment.

The event is all about entertaining and enlightening, with a show packed full of famous faces, familiar shows, hilarious sketches and incredibly moving real-life cancer stories. Previous events have included incredible line up of stars joining forces to get payback on cancer including John Legend, Little Mix, Michael Bublé, Liam Gallagher, Liam Neeson, James Corden, plus special editions of Celebrity Gogglebox, Carpool Karaoke and more!

The I SAW IT FIRST sponsorship shines a light on three very different stories from three exceptional women. Demi Jones who is currently undergoing cancer treatment, Lauren Mahon who has been through cancer treatment, and Erim Kaur whose family was forever changed by cancer. These women share their stories with us in the hope to affect long-lasting change, to raise awareness and donations to SU2C to support life-saving cancer research.

The deal includes both broadcast sponsorship as well as licencing opportunities, enabling I SAW IT FIRST to maximise the impact of their association with SU2C.


Stand Up To Cancer's Reach


The Sponsorship Includes

Live show sponsorship accreditation:

15” Opener

32 x 5” Break Bumpers

10” Closer


Highlights show sponsorship accreditation:

15” Opener

8 x 5” Break Bumpers

10” Closer



15” Opener

10” Break Bumpers

(where available and subject to rights)

Su2C sponsor

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