Since 4Studio’s launch it has always been an ambition of the team to bring back GamesMaster, but as a social first partnership.
After more than 20 years away, last Sunday it returned bigger and better than ever with the first episode premiering on Channel 4 YouTube. We saw IMPOSSIBLE Gaming Challenges & An EPIC Battle For The Golden Joystick!
GamesMaster wasn’t just the world’s first TV show entirely dedicated to gaming, it was a cultural phenomenon. When bringing it back for 2021, the world of gaming has changed. Technology and Virtual Reality advances have been huge, so working with our amazing brand partner Meta Quest and getting access to their developers and teams has been fantastic.
Branded Content with 4Studio is always engaging and shareable, social-first commissioned content, with Channel 4’s editorial values at its heart. It’s credible and quality entertainment that includes brand products, logos and/or persons providing these are editorially justified and not unduly prominent. With Meta Quest this has been perfectly editorially placed. Viewers will see a range of segments throughout the content, but you’ll have to watch it to see what these are!