4Studio teamed up with Maltesers to highlight the need for support in early motherhood with new Commission, Late Night Feed.
4Studio teamed up with Maltesers to highlight the need for support in early motherhood, the partnership explores how friends and family can be there for mums with a refreshing and thought-provoking comedy short commission titled Late Night Feed.
Late Night Feed, in partnership with Maltesers, is a one-off comedy special where Ellie Taylor, Athena Kugblenu and Jess Fostekew open their hearts and take a light-hearted exploration into the uniquely challenging experience of being a new mum. Delving into their maternal mental health challenges with their relatable, authentic and warm takes on motherhood, the three comedians share what it’s really like bringing home a newborn, how they coped in the first year of their child’s life and what their friends and family did to support them. Channel 4 and Maltesers have partnered on this project to help overcome the stigma and shame that can be wrongfully attached to maternal mental health issues.
Maltesers has chosen to support mums’ mental health this year, by working with and raising money for Comic Relief, a partnership that has existed for ten years. Comic Relief has supported work in this area since 2010 by funding organisations across the UK that aim to reduce social isolation and help women and families across the UK to access specialist support. For more information on this see www.comicrelief.com/maltesers for details
The social-first film from our 4Studio team lives across Channel 4’s YouTube, Facebook and Instagram channels with bespoke edits forming a new linear TV ad. It's part of a much wider campaign which aims to encourage the support network around mums to go beyond social media likes and to properly check in with the mums in their life.
A listing of all our support information can be found here www.channel4.com/support
Support organisations specifically related to pregnancy can be found here https://www.channel4.com/4viewers/help/pregnancy and mental health related support organisations here https://www.channel4.com/4viewers/help/mental-health
Comic Relief is the operating name of Charity Projects, registered charity in England & Wales (326568) and Scotland (SC039730).
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