Goodbye 2021! An incredible year for 4Sales 

Christmas and the New Year is a time of celebration and reflection, and so we wanted to take a look back at some of the brilliant work the team produced, and say THANK YOU to everyone within the ad industry for their incredible support throughout 2021. We couldn't do it without you, and we can't wait to see what 2022 has in store for us! 

The Black To Front Project

Earlier this year Channel 4 announced The Black To Front Project which launched as part of our on going commitment to improve Black representation on-screen and more widely in the TV industry. To take this initiative beyond our editorial content, 4Sales collaborated with over 60 brands to produce 70 campaigns across 55 linear ad breaks and countless All 4 breaks all dedicated to Black lives and Black culture. #BlackToFront reached an incredible 57.3m users online, pulled in impressive viewing figures and ultimately pathed the way for a long lasting legacy throughout the ad industry.

Moments of black joy image from the creative
 

4Talks

We also launched another brand-new season of 4Talks, our thought leadership platform that aims to explore and discuss challenging and thought-provoking subjects across adland. From Black British Culture to Climate Change and Disability, we've covered a range of subjects to inspire, teach and drive positive change within our industry and beyond.

One WOrld

Mirror On The Industry Part 2

Proud to be one of the UK’s most recognised and authoritative voices on diversity and inclusion, we launched Part 2 of our award-winning Mirror On The Industry research which explores how much progress the industry has made over the last 2 years when it comes to representation of minority groups in TV ads.

Mirror on the industry
 

Sales Team of the Year Awards

In a truly spectacular evening for 4Sales we were awarded Sales Team of the Year at both the Media Week Awards 2021 and the Manchester Publicity Association Awards 2021!

Sales team of the year at the media week awards

Sales team of the year
 

Despite the challenges faced by everyone, we've been hugely impressed by the resilience of our industry, and incredibly thankful for your continued support of 4Sales and Channel 4.

To our colleagues, clients, agency partners and industry friends, thank you for an incredible year. We wish you a peaceful and restful break, and for those of you celebrating, we wish you a very Merry Christmas! We look forward to working with you again in 2022! 

4Sales reunion

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