4Studio Showcase

Thank you to everyone who came a few weeks ago, but ICYMI here’s a quick update on everything 4Studio over the last year…

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Commercial update

Channel 4 continues to focus on delivering differently through the content it creates and audiences it reaches. We are well on our way to becoming a digital-first organisation; over the last year we’ve smashed through our targets and delivered record-breaking Digital revenue and viewing figures - with 80% of the UK’s 16–34-year-olds now registered to All 4.

In 2021 we launched 4Studio, Channel 4’s social-first content division, setup to create and distribute content to engage young viewers through premium, bold and entertaining, branded or original content for platforms such as Youtube, Facebook, Snapchat & Tik Tok

Since its inception, 4Studio has quickly become the most-viewed branded content partner in the UK, regularly taking the No1 spot for branded content for 18-34s across the social channels.

We’ve delivered over 40 branded social series and sponsorships in 18 months alone, with brands including: the award-winning Mission: Accessible with Visit Britain, Unseen Kingdoms with The Body Shop, Fracture and Balmain, Untold: The Police with The Home Office, You Do You with Instagram, Flex Kitchen with Heinz and more.

4Studio’s commercial team provides a new opportunity in market for advertisers outside of linear TV and All 4; all of the social content we produce is created collaboratively with our award-winning commissioning teams, offering alternative content solutions to Ladbible, Jungle Creations & Joe Media.

 

A Focus on Insight

The use of insights plays a crucial part in the creative process of 4Studio branded ents, with a team of strategists who work closely with Channel 4’s in-house research experts. For both reactive and proactive work, starting with a fundamental understanding of our audience truths as well as cultural and content trends is key to success.

4Youth, Channel 4’s panel of 16-24s across the UK, has close links with the 4Studio team in gathering these insights and is always there for brands to access entirely for free. 4Studio will also be rolling out some audience segmentation work that has been put together for brands to access and effectively buy against in the future.

 

Recent Campaigns

Maltesers: The Return To Work

The return to work thumbnail

We teamed up with Maltesers & Mediacom to produce an honest, real and hilarious social campaign to explore the uniquely challenging but wonderful experience of being a working mum.

Maltesers wanted to raise awareness of the experiences Mum’s face when returning to work, share the stories from real mums and encourage others to talk openly about their experiences.

From the expectations and concerns of the first day, to the realities and rewards that come with the return to work. Told by real mums, sharing real experiences that are widely relatable, to offer comfort, community and laughter to Mums going through the same thing

Watch the campaign here.

 

Barclays: Money On My Mind

Taking control of your finances

A brand-new show that explores how people can develop a more positive relationship with money. The six-part digital series, which marks 4Studio’s first-ever partnership with a financial provider, features a group of money experts dissecting and exploring the spending habits, money mind-sets, and lifestyles of real people. Money on my Mind takes a deeper look at real people’s relationship with money, through authentic and heart-warming storylines and the provision of tailored money management coaching.

Watch the campaign here.

 

 

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