Channel 4 commissions brand new all-female line-up prank show, Tapped out
Channel 4.0, Channel 4’s new digital-first brand for YouTube has surpassed 25 million views and attracted 104k subscribers, in just six months. To mark this milestone the Channel has also announced a brand new all-female line-up prank show, Tapped out.
Since its launch in October, Channel 4.0 has driven over 25 million views, with the UK 13- 24 demographic accounting for 82% of total views. At 120 days from launch the channel had already established a highly engaged core audience with 84% of views coming from returning users.
With a current 99% like to dislike ratio, the channel has already established a loyal following of UK youngs and an overwhelmingly positive reaction to its shows and featured talent, including Chunkz, Nella Rose, Mist, Harry Pinero, Adeola Patronne, Spuddz and America Foster.
17 series have been commissioned for Channel 4.0 thus far, with over half produced by independent producers who are new to Channel 4, with over 80% of the on-screen talent brand new to Channel 4.
Its newest commission is Tapped Out, a brand-new six-part prank series commissioned by Evie Buckley and produced by Wall of Productions, where Nella Rose and friends will turn practical jokers as they see who can last the longest in a range of hilarious and cringeworthy situations, aiming to execute the wildest pranks possible. Each will take their turn as they’re fed outlandish instructions from the rest of the team, but if they ‘tap out’ too soon they’ll face an unenviable forfeit.
Last month the channel also signed its first branded deal with Gen Z cosmetics brand, e.l.f.
Sacha Khari, Head of Digital Commissioning at Channel 4 said: “Channel 4.0 was born to reach young people authentically and meaningfully on the platforms they are spending a chunk of their time, so to see that over 80% of views are coming from under 24s at this point is incredible.
“Creating a new loyalty to Channel 4 from a generation who are saturated with choice, has been a really exciting challenge to solve and with digital constantly evolving, we’re still trialling, learning and looking closely at the data and ‘vibes’ to ensure 4.0 continues on this trajectory.”
On Tapped Out, Evie Buckley, Digital Commissioning Editor said: “Nella, Adeola, Chloe and Mariam are the new and authentic friendship group Channel 4.0 has been looking for with their next level chemistry and infectiously chaotic vibes. I’m so excited, and terrified, to let them loose pranking each other in public and can’t wait to share a series that will no doubt be full of uncontrollable laughter and boundary pushing mischief.”
Executive Producer from Wall of Productions, Tafara Makopa said: "Tapped Out really showcases how talented these four creators are - they’ll make our viewers feel as though they want to join their friendship circle. I cannot wait for world to see this one - we are really proud to be at the heart of producing such fun female-led content."
Tapped out is produced by Wall of Productions, the Executive Producers are Tafara Makopa, Percelle Ascott and Joivan Wade. It was commissioned for Channel 4 by Digital Commissioning Editor, Evie Buckley.
The Channel 4 editorial leads on Channel 4.0 are Head of Digital Commissioning, Sacha Khari and Digital Commissioning Editor, Evie Buckley and Channel 4 Digital Commissioning Executive, Kaio Grizzelle. Audience development, publishing and community engagement strategies are led by 4Studio, Channel 4’s social first content and distribution powerhouse, which produces and partners with creators from across the UK to entertain young people with relevant content on their favourite social platforms.