Digital Advertising

All 4 is our market-leading online destination presenting all of Channel 4’s linear channels, digital content and services in one place.

Our award-winning digital sales team offer interactive and dynamic innovations and standard pre-roll video, display and branded takeover opportunities across All 4. The team also offer opportunities across our partner channel websites from UKTV and catch up service UKTV Play.  


ENG4GE is our ingenious creative suite and features 3 innovation products for advertisers to choose from: Interactive, Dynamic and Personalised; we pride ourselves in delivering the most innovative and creative solutions. We can offer advertisers audiences of all ages, including highly engaged 16 - 34 who are superfans of our brands.

We're developing fast, innovative new ways, of connecting advertisers' messaging to our viewers. Our brand new innovation, Multi platform solutions, enables advertiser’s to run bespoke VoD messages as part of their ads, letting the viewers know all the good work that brands are doing. Multi platform solutions enables advertiser’s to drive viewers to their website with tailored calls to action across all All4 VoD platforms.

Digital at Channel 4 can be used in large variety number of ways. For example, your campaign could be as part of a solus digital-only campaign, in support of a TV campaign or in support of an on-air competition. We work closely with editorial to ensure advertisers can make the most of Channel 4's wealth of content. Our vision and production expertise means we can create campaigns that resonate strongly with our users.

Collection Lounges and Homepage Takeovers

Collection Lounges are an integrated partnership opportunity; a Lounge houses a bespoke programming strand created for your advertiser, aligned to their target audience. Collection Lounges are a high impact, multi-platform opportunity, running across All 4 big screen, mobile and desktop platforms.

We offer Homepage Takeovers; this high impact format immediately associates the advertiser with All 4’s premium content targeting a range of audiences from an older, more upmarket audience.

Check out our All 4 Monthly Highlights here