On Air Technical Specs

All the technical information you need to know if you're creating or sending advertising copy to us.

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, More 4, Film 4, All 4

UKTV

W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box

Discovery

HGTV, Really

 

Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream, Adtoox or Peach).

Ad Specs

  • Clearcast's advice for new superimposed text rules

    Download (PDF, 663.5KB)

    Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700

 

Delivery

We accept clock delivery through Adstream, Peach or Adtoox to transmission sites.

From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot reqyests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.

 

Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868

Adtoox +44 287 114 0100 / support@adtoox.com

 

Contact

For any queries or further clarification relating to the specification and delivery of copy, please contact:

 

2021 Advanced Booking Deadlines

Month

AB Deadline

Jan-21

Tuesday 1st December 2020

Feb-21

Tuesday 5th January 2021

Mar-21

Tuesday 2nd February 2021

Apr-21

Tuesday 2nd March 2021

May-21

Tuesday 30th March 2021

Jun-21

Tuesday 27th April 2021

Jul-21

Wednesday 2nd June 2021

Aug-21

Tuesday 29th June 2021

Sep-21

Tuesday 3rd August 2021

Oct-21

Wednesday 1st September 2021

Nov-21

Tuesday 28th September 2021

Dec-21

Tuesday 2nd November 2021