Channel 4 and MediaCom North devoted an entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, featuring five much-loved brands getting in on the festive jumper fun! The unique break aired during the broadcaster’s smash-hit Gogglebox and represented the first creative TV advertising partnership of its kind for Save the Children.
C4 and brands come together for Save the Children’s Christmas Jumper Day campaign
The Big Idea
The charity are hoping will be their biggest ever Christmas Jumper Day on Friday 13th December, when more than five million people across the UK are expected to take part in wearing a wacky woolly and raise more than four million pounds to give children in the UK and around the world a brighter future.
Making it Happen
The TV campaign is the result of collaboration between 4Sales and MediaCom North who joined forces to generate maximum value for Save the Children.
Save the Children ambassadors Myleene Klass and Dom Joly will be seen knitting their Christmas jumpers whilst hosting the ad break which includes a 60 second Save the Children film, followed by spots from Duracell, John Lewis & Partners and Waitrose & Partners, M&S, Moonpig and Smyths Toys in which characters wear their Christmas knits with pride. Most have adapted their creative specifically for this occasion.
The ad launches on air on Friday 6th Dec, with Christmas Jumper day itself coming on 13th Dec. Results from the campaign will appear here shortly after that!