Deliveroo increases purchase and consideration for groceries with product placement within Come Dine With Me.
Deliveroo Product Placement
The Big Idea
This is highly integrated product placement deal featuring both active and passive exposure. This is the first product placement deal Channel 4 have done with Deliveroo and it’s the first of its kind within Come Dine With Me.
Making it Happen
This was brokered directly with Deliveroo, Initiative Agency & Multistorey (Producer).