We teamed up with Swarovski for a Dynamic TV Christmas Special
Dynamic TV Christmas Special with Swarovski
The Big Idea
Dynamic TV was developed with Channel 4’s video technology partner, Innovid. It is the first solution to allow for multiple dynamic uses across an array of digital devices including smart TVs, gaming consoles and more. It leverages first-party data from Channel 4's 22 million registered viewers to deliver bespoke ads based on location, weather, time of day, date and demographics.
We created x2 different creatives 'Naughty' and 'Nice' based on their overall Christmas creative, which ran in 2 parts....
David Amodio, digital and creative leader, 4Sales said: “Dynamic TV is undoubtedly one of the most exciting ad products we’ve been able to launch at Channel 4. We’ve seen an increased demand from clients and agency partners for big screen inventory and the fact that we’re now able to deliver data informed creative across these platforms adds a layer of relevance that’s previously been restricted to desktop and mobile platforms. It’s no surprise that we’re already seeing a huge demand for this product and we look forward to seeing how the product performs”.
Making it Happen
Part 1: The x2 creatives featured specific products, combined with geo targeting, to show viewers their nearest Swarovski store. We targeted the creatives to relevant programmes; Naughty and Nice had their own programming strand to target viewers.
Part 2: We created a 2 week countdown to Christmas for the 'Naughty' and 'Nice' creatives