Channel 4

Goggleboxers learn more about loneliness with Cadbury

Goggleboxers gave their thoughts on 'Donate Your Words', Age UK's campaign with Cadbury to help lonely older people in the UK.

The Big Idea

On Gogglebox, the much loved TV series, groups of families and friends gather to watch the nation's favourite shows together. But what about those people who have no one to share these moments with?

Making it Happen

The families were shown the ad, and in being a microcosm of the UK, were able to capture real peoples' reactions to seeing the ad. 

The Results

The ad aired in the first episode of Gogglebox Series 14.