Channel 4

The Great Home Transformation

The Great Home Transformation marked the launch of our first Linear Branded Entertainment campaign of 2022 with - a new original six-part series created in partnership with IKEA and their vision “to create a better everyday life for the many people”.

The Big Idea

Led by two of Britain’s best loved presenters, Emma Willis and Nick Grimshaw, it gives families living in houses and flats that are working against them, a home that instead functions well for them; delivered straight to their doorstep by a revolutionary truck.

Inside the truck is an immersive mobile moodboard where the family will experience a bespoke vision for a cleverly designed and stylish new family home, with zero structural changes required, based simply on the family’s activities and needs.

While the plans for each Great Home Transformation will be informed by specialist technology and interior design intelligence, the work will be mostly realised by Emma, Nick and the family themselves showing just how simple.

IKEA are promoting the series across their channels including newsletters, social, digital, plus they’ve even re-created some of the room designs in key IKEA stores!

Making it Happen

The deal was brokered by The Story Lab with BBC Studios producing and distributing the format internationally.