Never Fully Dressed in Chelsea

Never Fully Dressed is back with a brand-new creative, this time featuring six of the Made in Chelsea darlings.

The Big Idea

We wanted to get the Never Fully Dressed brand front-and-centre of their latest creative. 

Making it Happen

The new ad launched on Monday 2nd September with social support from the cast involved as well as E4Chelsea social platforms. Amongst other things our fashion partner will continue with product placement in the show, digital styling content on their website and PAs with the cast at a planned pop up shop.

The Results

Results are still being collated.