Natural energy drink brand TENZING were the first company to take advantage of the new 4Sales Greenhouse Fund, offering match-funding to brands who have never advertised on TV before.
Tenzing Natural Energy Drink
The Big Idea
4 Sales' Greenhouse fund is a new initiative launched to offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The £3m airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins to emerge from lockdown. 4Sales offered to match brands’ investments with the same value of free airtime, helping them to benefit from the current heightened value of TV advertising.
Tenzing Energy Drinks were the first brand to take advantage of the fund, securing their first ever TV campaign with 4 Sales.
Making it Happen
Huib Van Bockel, founder of TENZING said: “TENZING is the new challenger brand, challenging the global energy drinks with a plant-based alternative. In these challenging times we decided not to hold on to our budget and wait for this to be over, but to keep pushing ahead. We strongly believe all businesses should take responsibility and do everything they can to keep our economy going. For this we were looking for a like-minded media partner and we found that in Channel 4.
“We are extremely proud to be the first partner in the venture program that supports UK businesses. We have also been blown away by the commitment of the Sales Development team and to everyone we have spoken to at Channel 4 to make this happen. We could not be more excited to see our own brand on TV and Channel 4 for the first time in its short history.”
The campaign has only just launched - more results will be posted here as they become available.