4Insight Category Research

Sustainability Insight

Sustainability, what does it mean to our audiences?

We sent a survey covering the ever important subject of sustainability to our Core4 community.

We collected 817 responses, all of which were asked questions about their attitudes towards the environment and sustainability.

We covered several topics including the impact on purchase decisions and sustainability in a digital space.

Ad Block Premiere break

We did some research into the power of our Channel 4 ad block premiere breaks​. 

It's clear that C4 Block Premiere intros help brands seem unique, trendsetting and trustworthy. 

C4 Block Premieres also achieve higher brand attribute scores vs. a standard ad format.
 

Channel profiles & reach

We've put together a super insightful deck outlining the profiles of all the Channel 4 channels, UKTV portfolio and All 4.

Each slide has an individual channel breakdown of gender, age, social grade and a comparison to the total commercial TV average along with some of their key reach stats. Pretty cool huh?

The All 4 profile is presented against the split of the actual UK population.

Channel 4 Trust Research

We sent out a survey to 500 adults on opinion platform OnePulse, to understand what broadcaster channels consumers trust most, as well as understanding perceptions they have around Channel 4 specifically and trust.

C4 Brand Perception

Results of the most recent Brand Tracker research and outline that Channel 4 is seen as the most independent-minded, forward-thinking, innovative, youthful, exciting and mischievous channel. 

Perceptions that Channel 4 is better than five years ago have remained strong and are higher than any other broadcaster.

Channel 4’s positivity score among all adults is above all other commercial TV broadcasters. Among 16-34s, Channel 4 receives the highest positivity score of all TV broadcasters.

Remembering Paul Ritter

Following the news that the actor Paul Ritter, who played the iconic role of Martin Goodman in Friday Night Dinner, sadly passed away, we spoke to our 4Youth community about their favourite Paul Ritter and Martin Goodman moments.

Christmas: The UK Mood

In this section you’ll find the latest research reports on a host of different topic areas put together by our 4Insight team - first up, it's Christmas!

This report is made up of surveys sent to Channel 4’s Core4 and 4Youth communities as well as opinion panel OnePulse to form part of a wider report, with a total of 1450 responses from adults across the UK. The report delves into how people are preparing for Christmas in a new normal, what they’re doing differently this Christmas, what they love about Christmas and what TV’s as well as brands roles are in the importance of Christmas 2020.

Lockdown Roadmap Research

Following Boris Johnson's Roadmap announcement on Monday we spoke to 500+ adults and 570+ 16-24 year olds to see how they felt. 

Shopping In Store

We sent out three surveys to opinion platform OnePulse, to a sample of over 500 adults (16+) across the UK to find out their feelings on in store shopping & purchasing luxury items.