Understanding Our Audiences

We make it our business to know our viewers inside out, so we can help brands talk to them effectively...

Our Advertising Research & Development team make it their business to know our audiences inside out.

At Channel 4 we put our lovely viewers at the forefront of all that we do. That’s why we’re known for being innovative and risky (in a good way), creating original and ground breaking content that sets us apart from the rest.

Not only that, but we like to think that these qualities are reflected in the research that we do. From finding out what makes younger audiences tick, to discovering how to attract the most valuable consumers - we have a wealth of insights showcasing why our platforms are so gosh darn effective for our advertising partners!