Our Advertising Research & Development team make it their business to know our audiences inside out.

Here at Channel 4 we put our viewers at the forefront of all that we do. That’s why we are known for being innovative and risky (in a good way), creating original and ground breaking programmes that set us apart from the rest.

From finding out what makes young audiences tick, knowing the value of light TV viewers, to keeping up with the latest trends shaping the media landscape.