Weekly Viewing Report

This report aims to keep you updated with key statistics which illustrate changes in viewing patterns.

  • 4Sales Viewing Report - Thurs 25th November

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    Weekly Viewing Report: C4 won late peak on both Tue and Fri for 1634's for the 8th week thanks to Bake Off & Gogglebox

  • 4Sales Viewing Report - All 4 October Performance Report

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    All 4's viewing figures and trends for the month of October 2021.

  • 4Sales Viewing Report - Thurs 18th November

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    Weekly Viewing Report: C4 won late peak on both Tue and Fri for 1634's for the 7th week thanks to Bake Off & Gogglebox

  • 4Sales Viewing Report - Thurs 11th November

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    Channel 4 continues to dominate late peak on Tuesdays and Fridays for AD1634's, thanks to the strength of GBBO and Gogglebox

  • 4Sales Viewing Report - Thurs 4th November

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    With C4 wining late peak on both Tuesday and Friday for 1634's for the 6th consecutive week thanks to Bake Off and Gogglebox.

  • 4Sales Viewing Report - Thurs 28th October

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    With C4 wining late peak on both Tuesday and Friday for 1634's for the 5th consecutive week thanks to Bake Off and Gogglebox

  • 4Sales Viewing Report - Thurs 21st October

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    Channel 4 has won late peak on both Tuesday and Friday for 1634's for the 4th consecutive week thanks to Bake Off and Gogglebox!

  • 4Sales Viewing Report - Thurs 14th Oct

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    With all the big returning Series now in play it was a week which saw a major new launch with Murder Island debuting in the post Bake Off slot

  • 4Sales Viewing Report - Thurs 7th October

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    Another week of big launches as our Autumn Schedule continues to see the return of established favourites along with new launches

  • 4Sales Viewing Report - Thurs 30th September

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    In a blockbuster week we saw the return of Taskmaster and The Last Leg!

  • 4Sales Viewing Report - Thurs 23rd September 2021

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    Following a breath taking week of event TV with the US Open Tennis and Black to Front this week is one full of National Treasures

  • 4Sales Viewing Report - Thurs 16th September 2021

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    An incredible week which saw both the Black to Front project air on Friday and then on Saturday Live Coverage of Emma Raducanu's US Open Tennis Victory

  • 4Sales Viewing Report - Thurs 2nd September 2021

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    A week of Premium Live Sport and Highlights with the Tokyo Paralympics launching and our biggest ever coverage of the landmark Games.

  • 4Sales Viewing Report - Thurs 26th August 2021

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    On All 4 Views compared to the same week last year was up + 21%!

  • 4Sales Viewing Report - Thurs 19th August 2021

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    Post Olympics viewing saw a boost all round as our own Paralympics content began in earnest with both 'Jonny's Blade Camp' and 'Michael Johnson Meets' launching

  • 4Sales Viewing Report - Thurs 13th August 2021

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    A week which saw important new titles including the return of BAFTA nominated drama I Am…escapism in Epic Wales and indulgence in the Secret World of…Chocolate

  • 4Sales Viewing Report - Thurs 5th August

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    Up against the first full week of Olympics action C4, Owned and our Partners continued to deliver their own Gold Medal winning performances including a thrilling F1 Race

  • 4Sales Viewing Report - Thurs 29th July

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    Another week of new launches, the return of some established favourites and new live and highlights coverage of International Sport

  • 4Sales Viewing Report - Thurs 22nd July

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    Last week we made history with live coverage of the British Grand Prix (and first ever sprint qualifying) which was without a doubt one of the sporting moments of the year!

  • 4Sales Viewing Report - Thurs 15th July

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    Our July schedule has picked up where June left off offering an alternative from the Euro's and Reality and driving All 4 views

  • 4Sales Viewing Report - Thurs 8th July

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    Counter-schedule proving effective in June and July to date

  • 4Sales Viewing Report - Thurs 1st July

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    Year-to-date Channel 4 has delivered over 6m viewers 6 times (2 last year); and 5m viewers on 19 occasions (14 last year)

  • 4Sales Viewing Report - Thurs 24th June

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    In the Tues 8pm slot Bake Off: The Professionals Weeks 1-3 have consolidated at 2.5m/15% share. Up 6% vs S3!

  • 4Sales Viewing Report - Thurs 6th May

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    Weeks 1-9 of Gogglebox have consolidated at 6.1m/26% Individuals with 3.4m/29% ABC1 Adults and 1.2m/43% 1634 Adults. THE BEST EVER START TO A SERIES OF GOGGLEBOX!

  • 4Sales Viewing Report - Thurs 29th April

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    Gogglebox Series 17 week 9 at 9pm was up 3% week-on-week with 4.110m (22%). Winning the slot for Volume and Share across Individuals, ABC1s and 1634s once again!

  • 4Sales Viewing Report - Thurs 22nd April

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    The Circle S3 averaged 1.3m (9%) in consolidation. With a 29% 1634 Share. It won its slot for 1634 Share on 16/21 nights. Profile 38% 1634. Our youngest late peak title this year!

  • 4Sales Viewing Report - Thurs 15th April

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    Gogglebox Series 17 episode 7 at 9pm on Friday was down -6% week-on-week with 4.172m. A 25% Individual share and a 27% ABC1 share were both up week-on-week

  • 4Sales Viewing Report - Thurs 8th April

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    Matt Baker: Our Farm in the Dales launched on More4 last Wed at 9pm with 1.147m viewers (6%). Up an incredible 463% vs the slot average!! A 6.6% ABC1 Share is up 539%! This represents More4's biggest overnight audience for 9 Years! Since Taken in 2012 and the best EVER for a More4 Commission!

  • 4Sales Viewing Report - Thurs 1st April

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    All 4 Views are up 42% vs week 13 of 2020 where Friday Night Dinner topped the charts

  • 4Sales Viewing Report - Thurs 25th March

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    Married At First Sight Australia remains All 4's top show in the week (driving Archive) despite ending 1st March. The show is 27% bigger than our most watched title of 2020 (Friday Night Dinner) and accounts for 17% of or year-to-date views!

  • 4Sales Viewing Report - Thurs 18th March

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    Gogglebox S17 episode 3 at 9pm attracted its BIGGEST EVER OVERNIGHT AUDIENCE of 4.827 million (26.7%)

  • 4Sales Viewing Report - Thurs 11th March

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    Gogglebox Series 17 episode 2 at 9pm with 4.555m (25.5%) was also up 4% week-on-week winning the slot for Volume and Share across all key trading demo’s!

  • 4Sales Viewing Report - Thurs 4th March

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    Views on All 4 are up 135% vs the same week last year with significant year-on-year uplift set to continue through March. Our report now also includes performance stats for UKTV Play!

  • 4Sales Viewing Report - Thurs 25th February

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    Last week, for the 2nd consecutive week, Married At First Sight Australia was the most watched show across all Digital Channels on every weekday!

  • 4Sales Viewing Report - Thurs 18th February

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    NEW Biggest Week Ever & the 4th week running where we’ve broken our highest views in a week record. Up 1% on our previous best, set last week

  • 4Sales Viewing Report - Thurs 11th February

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    NEW Biggest Week Ever for All 4 and the 3rd week running where we have broken our highest views in a week record! Views are up 6% on our previous best, set last week.

  • 4Sales Viewing Report - Thurs 4th February

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    NEW Biggest Week Ever for All 4! Views are 22% up on our previous best set last week! E4 is also looking rejuvenated thanks to MAFS Australia which hit both daily and weekly highs last week.

  • 4Sales Viewing Report - Thurs 28th January

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    All 4's biggest ever week for views!

  • 4Sales Viewing Report - Thurs 21st January 2021

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    Year-to-date Channel 4 has delivered over 5 million viewers once with Gogglebox (none in this period last year); and over 4m viewers on 3 occasions with 24 Hours in Police Custody: Black Widow and Festive Bake Off.

  • 4Sales Viewing Report - Thurs 14th January

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    The Great Pottery Throwdown S2 launched on Sunday at 7:45pm with 2.223 million (12%). Up 74% on the slot average. A 14% ABC1 Share is up 92%!

  • 4Sales Viewing Report - Thurs 7th January 2021

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    Christmas day was CHANNEL4'S BIGGEST SINCE MODERN RECORDS BEGAN for Individual (9.76%); ABC1 (9.99%); and 1634 Share (14.54%)!

  • 4Sales Viewing Report - Thurs 24th December

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    C4 dominated Friday night among younger audiences once again winning late peak with a 25.30% 1634 share.

  • 4Sales Viewing Report - Thurs 17th December

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    Gogglebox week 14 was up 66% week-on-week with 4.611 million viewers. The Series 2nd Biggest Overnight Ever!

  • 4Sales Viewing Report - Thurs 10th December

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    After 7 days consolidation last week's final of The Great British Bake Off S11 averaged 11.5m/41.8% share - C4’s 2nd biggest commissioned programme ever!

  • 4Sales Viewing Report - Thurs 3rd December

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    On Sunday at 9pm Escape to the Chateau week 3 produced its biggest ever overnight audience now in it's 7th series.

  • 4Sales Viewing Report - Thurs 26th November

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    A whopping 9.2million viewers (39.7% share) tuned in to watch Peter be crowned the youngest ever winner of The Great British Bake Off! This is our biggest volume on record! All 4 also had one of it's biggest weeks on record.

  • 4Sales Viewing Report - Thurs 19th November

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    Channel 4 also delivered 2 of the Top 10 shows across the Network for 1634 Volume in the week thanks to Bake Off and Gogglebox.

  • 4Sales Viewing Report - Thurs 12th November

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    C4 delivered 4 of the 6 Biggest shows across the Network for 1634 Volume in the week again thanks to Bake Off, Gogglebox, and Taskmaster.

  • 4Sales Viewing Report - Thursday 5th November

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    Gogglebox achieved its BIGGEST EVER OVERNIGHT VOLUME!

  • 4Sales Viewing Report - Thurs 29th October

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    C4 delivered the 3 of the 4 Biggest shows across the Network for 1634 Volume in the week again thanks to Bake Off, Gogglebox and Taskmaster!

  • 4Sales Viewing Report - Thurs 22nd October

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    Bake Off is still the highest rating programme for young viewers on any channel this year!

  • 4Sales Viewing Report - Thurs 15th October

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    Channel 4’s share of young viewers has seen a year-on year increase of 5% whereas the rest of the commercial market has seen a down turn of -4%. Currently this position is being reinforced by Bake Off, Gogglebox and Married at First Sight.

  • 4Sales Viewing Report - Thurs 8th October

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    The Great British Bake Off’s third episode attracted an overnight audience of 6.9 million viewers making it the fifth biggest volume for Bake Off on Channel 4 and the biggest ever non-launch or non-final episode! So far it’s the highest rating programme for young viewers on any channel this year!

  • 4Sales Viewing Report - Thurs 1st October

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    The Great British Bake Off's launch episode impressively saw over half (56%) of AD1634s watching TV at the time tune in. Episode 2 on Tuesday drew the same share. Consolidation figures for episode 1 makes it the BIGGEST Channel 4 broadcast since 1985! + the highest rating programme for young viewers on any channel so far this year! All 4 viewing has also seen an impressive increase.

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    4Sales Viewing Report - Thurs 24th September

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    Channel 4’s AD1634 viewership is up 10% since lockdown began, whilst the rest of the commercial market is down -4%. This can be attributed to an increase in AD1634 viewership from daytime programmes such as Steph’s Packed Lunch which took a 8% share on Wednesday, Channel 4 News which is up 64% year-on-year and, of course, our platinum specials, The Great British Bake Off and Gogglebox.

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    4Sales Viewing Report - Thurs 17th September

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    Last Friday saw the return of Gogglebox at 9pm which had S16 launch with 3.76 million viewers, the biggest audience to a launch episode since Series 7 in Feb 2016. The launch took a 34% share of 1634s which is up 33% on the slot average!

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    4Sales Viewing Report - Thurs 10th September

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    Thanks to Location: 20 Years and Counting at 8pm and new launch Council House Britain at 9pm on Thursday C4 were the biggest Commercial Channel for 1634 Share in late peak.

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    4Sales Viewing Report - Thurs 3rd September

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    Monday’s 7pm News took a 15.7% 1634 share which was the 2nd highest ever for the 7pm show and the biggest since 2005! Additionally, Lodgers for Codgers, Cats Does Countdown, Food Unwrapped Does Snacks and Call the Cops all won their slot for 1634s last week. Since Lockdown began Channel 4's late peak (2000-2300) share of 1634's is up 30% year-on-year which is in stark contrast to Commercial TV (exc. C4) which is down -8%.

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    4Sales Viewing Report - Thurs 27th August

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    We have seen increases in all areas across our schedule since the lockdown period began. Most notably with 1634s, Channel 4 has delivered the biggest year on year uplift to audiences here, with an increase of 20% compared to an average decline of 3% among all over commercial channels (excluding C4)

  • 4Sales Viewing Report - Thurs 20th August

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    An especially strong week for 1634s last week with C4 winning the 9pm slot on Monday, Tuesday, Thursday, Friday and Sunday.

  • 4Sales Viewing Report - Thurs 13th August

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    Since Lockdown began (week commencing 16th March) Channel 4's late peak (2000-2300) share of 1634's at 11.6% is up 36% year-on-year. This is in stark contrast to Commercial TV (exc. Channel 4) which is down -9% year-on-year.

  • 4Sales Viewing Report - Thurs 6th August

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    Record breaking shares for the likes of Bake Off: The Professionals, 24 Hours in A&E and Cats Does Countdown combined with our Live F1 coverage drove C4 to its biggest week of the year!

  • 4Sales Viewing Report - Thurs 30th July

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    Channel 4’s 1634 viewership has significantly outperformed the rest of the commercial market seeing an impressive 23% uplift since the start of the pandemic. For the 19th consecutive week, representing the entire Lockdown period, Channel 4 won the Friday late peak slot for 1634s. Through the Lockdown Period Channel 4 has accounted for 15 of the Top 30 Shows for 1634 viewership across Commercial TV.

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    4Sales Viewing Report - Thurs 23rd July

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    Channel 4’s viewing performance for young audiences across the pandemic has been hugely impressive. Whilst the rest of the commercial market has seen a downturn in 1634 viewing, Channel 4 has experienced a 24% uplift since the start of the UK lockdown in March.

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    4Sales Viewing Report - Thurs 16th July

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    Week after week, we continue to see Channel 4 performance since the start of the coronavirus crisis outperforming its commercial competitors across all audiences – but particularly so when it comes to valuable younger audiences.

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    4Sales Viewing Report - Thurs 9th July

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    Whilst life in the UK returns to some form of normality following the Covid lockdown, we are seeing a continuation of the TV viewing growth experienced since the start of the pandemic – with Channel 4 performing above the rest of market average for all audiences.

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    4Sales Viewing Report - Thurs 2nd July

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    This week, the nation marked 100 days since the start of the UK COVID lockdown – the moment when many aspects of normal life were significantly changed for us all. Since the start of that lockdown, TV viewing has seen increases in viewing – with Channel 4 seeing a greater increase than the rest of the commercial marketplace – rising 18% for all individuals versus the market rise of 10%.

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    4Sales Viewing Report - Thurs 25th June

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    The Coronavirus lockdown saw huge changes in media consumption habits, particularly for young audiences. Channel 4 has experienced a 26% uplift in 1634 viewing since the start of lockdown, versus a rest-of-commercial-market seeing a small decline in viewing.

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    4Sales Viewing Report - Thurs 18th June

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    Channel 4 has grown its young viewers across the lockdown period by 28% - phenomenal year-on-year growth but even more so when considering the rest-of-market average declined by 1% in the same period.

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    4Sales Viewing Report - Thurs 11th June

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    The strength of Channel 4’s viewing performance amongst young people during lockdown is stark, with 1634 audiences up 29% versus a rest-of-market average which has now seen zero growth across lockdown, compared to the same period in 2019.

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    4Sales Viewing Report - Thurs 4th June

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    Channel 4 continues to track well above the rest-of-commercial market average for viewing uplifts across the lockdown period, most notably for young audiences where the year on year change of 2% across the rest-of-commercial market is dwarfed by growth of 31% for Channel 4.

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    4Sales Viewing Report - Thurs 28th May

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    Across the lockdown period year-on-year viewing among 1634 Adults to Channel 4 News is up a huge 80% - get this and much more in the latest 4Sales viewing report...

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    4Sales Viewing Report - Weds 20th May

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    Channel 4 continues to perform significantly above the rest of the market for young audience growth across the lockdown - download the report for full details...

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    4Sales Viewing Report - Weds 13th May

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    As the UK takes its first tentative steps towards returning to work, we’re continuing to see TV viewing levels begin to settle significantly above pre-Covid levels.

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    4Sales Viewing Report - Weds 6th May

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    As the UK “passes through the peak” of the Coronavirus outbreak, we’re seeing TV viewing stabilise at a new high after several weeks of incredible growth. Across the lockdown period, we’ve seen total TV viewing increase by a massive 22% for all individuals versus the same period in 2019 – a huge increase that is helping make TV fantastic value for advertisers at the moment.

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    4Sales Viewing Report - Weds 29th April

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    Across April, Channel 4 is (again) ahead of the rest of the market, with viewing up 31% for 16-34s - way ahead of the rest-of-market average of just 7%! As ever, your weekly viewing report is jam packed with stats for you!

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    4Sales Viewing Report - Weds 22nd April

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    A stellar launch for Celebrity SAS, more record-breaking All4 viewing and the biggest Gogglebox ever - download for all the viewing stats you'll ever need!

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    4Sales Viewing Report - Weds 15th April

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    Last week, Channel 4 saw massive year-on-year growth in 1634 audiences of 38% - versus a mere 5% experienced by the rest of the commercial market - download this week's viewing report for loads more stats like this!

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    4Sales Viewing Report - Weds 8th April

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    Channel 4 driving young viewer growth, the biggest week ever on All4, and daytime audiences up 103% for 1634s.

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    4Sales Viewing Report - Weds 1 April

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    A record breaking week on All4, the biggest Celeb Bake Off ever, and other viewing performance updates...

  • 4Sales Viewing Report - Thurs 19th March

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    Channel 4 News is reporting viewing up 44%, with rises in viewing for Gogglebox and Bake off too. Download the report for more.