Our channels
Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:
Channel 4
Channel 4, 4Seven, E4, More 4, Film 4, All 4
UKTV
W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play
The Box Plus Network
4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box
Discovery
HGTV, Really
Tech Specs
For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream or Peach).
Approved Third Party Tracking
For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:
- Flashtalking
- Google DoubleClick
- Innovid
- Sizmek
If you require tracking from a vendor outside of this please contact your account manager.
Ad Clearing
Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.
Clearcast: +44 (0)20 7339 4700
Delivery
We accept clock delivery through Adstream or Peach to transmission sites.
From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.
UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.
Adstream: +44 (0)20 7539 8400
Peach +44 (0)20 7468 6868
Contact
For any queries or further clarification relating to the specification and delivery of copy, please contact:
2021 Advanced Booking Deadlines
Month
|
AB Deadline
|
Dec-21
|
Tuesday 2nd November 2021
|
2022 Advanced Booking Deadlines
Month
|
|
AB Deadline
|
Jan-22
|
|
Tuesday 30th November 2022
|
Feb-22
|
|
Wednesday 5th January 2022
|
Mar-22
|
|
Tuesday 25th January 2022
|
Apr-22
|
|
Tuesday 1st March 2022
|
May-22
|
|
Tuesday 29th March 2022
|
Jun-22
|
|
Tuesday 26th April 2022
|
|
Jul-22
|
|
Tuesday 31st May 2022
|
Aug-22
|
|
Tuesday 28th June 2022
|
Sep-22
|
|
Tuesday 2nd August 2022
|
Oct-22
|
|
Wednesday 31st August 2022
|
Nov-22
|
|
Tuesday 27th September 2022
|
Dec-22
|
|
Tuesday 1st November 2022
|
2021 Joint Broadcaster Closing Delivery Deadline Dates for Christmas & New Year
Linear Air Date
|
|
Instructions, Copy Approval and Delivery by EOP
|
| Wednesday 8th December |
|
3rd December |
| Thursday 9th December |
|
6th December |
| Friday 10th December |
|
6th December |
| Saturday 11th December |
|
7th December |
| Sunday 12th December |
|
7th December |
| Monday 13th December |
|
8th December |
| Tuesday 14th December |
|
8th December |
| Wednesday 15th December |
|
9th December |
| Thursday 16th December |
|
9th December |
| Friday 17th December |
|
10th December |
| Saturday 18th December |
|
10th December |
| Sunday 19th December |
|
13th December |
| Monday 20th December |
|
13th December |
| Tuesday 21st December |
|
14th December |
| Wednesday 22nd December |
|
14th December |
| Thursday 23rd December |
|
15th December |
| Friday 24th December* |
|
15th December |
| Saturday 25th December |
|
16th December |
| Sunday 26th December |
|
16th December |
| Monday 27th December** |
|
17th December |
| Tuesday 28th December** |
|
17th December |
| Wednesday 29th December |
|
17th December |
| Thursday 30th December |
|
20th December |
| Friday 31st December |
|
20th December |
| Saturday 1st January |
|
21st December |
| Sunday 2nd January |
|
21st December |
| Monday 3rd January** |
|
21st December |
| Tuesday 4th January |
|
21st December |
* Clearcast Closed
** Bank Holiday
VOD deadline: Copy, rotations, tracking tags and copy changes between 23rd Dec 2021 - 5th Jan 2022 need to be received by EOP 14th December.
Normal Delivery
Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.
Notes:
- Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
- UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, Turner Broadcasting.
- Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.
