Advertising Technical Specs & Deadlines

All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, More 4, Film 4, All 4

UKTV

W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box

Discovery

HGTV, Really

 

Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream or Peach).

 

Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

  • Flashtalking
  • Google DoubleClick
  • Innovid
  • Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Specs

  • Clearcast's advice for new superimposed text rules

    Download (PDF, 663.5KB)

    Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700

 

Delivery

We accept clock delivery through Adstream or Peach to transmission sites.

From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.

 

Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868

 

Contact

For any queries or further clarification relating to the specification and delivery of copy, please contact:

 

2022 Advanced Booking Deadlines 

Month

 

AB Deadline

Jan-22

 

Tuesday 30th November 2022

Feb-22

 

Wednesday 5th January 2022

Mar-22

 

Tuesday 25th January 2022

Apr-22

 

Tuesday 1st March 2022

May-22

 

Tuesday 29th March 2022

Jun-22

 

Tuesday 26th April 2022

 

Jul-22

 

Tuesday 31st May 2022

Aug-22

 

Tuesday 28th June 2022

Sep-22

 

Tuesday 2nd August 2022

Oct-22

 

Wednesday 31st August 2022

Nov-22

 

Tuesday 27th September 2022

Dec-22

 

Tuesday 1st November 2022

 

Easter 2022

Copy Instructions, Approval & Delivery Timetable

Linear Airdate                                          Copy Approval and Delivery by EOP
Monday 11th April                      Wednesday 6th April
Tuesday 12th April  Thursday 7th April
Wednesday 13th April  Friday 8th April
Thursday 14th April Friday 8th April
**Friday 15th April **        Monday 11th April
Saturday 16th April  Tuesday 12th April
Sunday 17th April  Tuesday 12th April
**Monday 18th April **    Tuesday 12th April
Tuesday 19th April        Tuesday 12th April

** Bank Holiday

VOD deadline: Copy, rotations, tracking tags and copy changes between 15th - 19th April need to be received by EOP 6th April.

 

May Bank Holiday 2022

Copy Instructions, Approval & Delivery Timetable

Linear Airdate                                           Copy Approval and Delivery by EOP
Wednesday 27th April                   Friday 22nd April 
Thursday 28th April  Friday 22nd April 
Friday 29th April  Monday 25th April 
Saturday 30th April Monday 25th April 
Sunday 1st May Tuesday 26th April 
Monday 2nd May** Tuesday 26th April
Tuesday 3rd May  Wednesday 27th April 

** Bank Holiday

VOD deadline: Copy, rotations, tracking tags and copy changes between 1st - 3rd May 2022 need to be received by EOP 21st April.

 

Platinum Jubilee Holiday 2022

Copy Instructions, Approval & Delivery Timetable

Linear Airdate                                           Copy Approval and Delivery by EOP
Tuesday 31st May           Thursday 26th May
Wednesday 1st June Thursday 26th May
Thursday 2nd June** Friday 27th May 
Friday 3rd June** Friday 27th May
Saturday 4th June Monday 30th May
Sunday 5th June Monday 30th May 
Monday 6th June  Tuesday 31st May 

** Bank Holiday

VOD deadline: Copy, rotations, tracking tags and copy changes between 1st - 6th June 2022 need to be received by EOP 23rd May.

 

Normal Delivery

Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late
delivery surcharge.

1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.

2. UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, Turner Broadcasting

3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.