Advertising Technical Specs & Deadlines

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, More 4, Film 4, All 4

UKTV

W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box

Discovery

HGTV, Really

Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream, Adtoox or Peach).

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700

Delivery

We accept clock delivery through Adstream, Peach or Adtoox to transmission sites.

From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot reqyests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.

Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868

Adtoox +44 287 114 0100 / support@adtoox.com

Contact

For any queries or further clarification relating to the specification and delivery of copy, please contact:

• Sven Alexander, Traffic Leader: 07711 767096
• Philip Nutter, Traffic Manager: 07834 337436
• Sandy Wood, Traffic Manager: 07595 106135

Christmas & New Year 2020 - Joint Broadcaster Copy Deadlines

* Clearcast Closed **Bank Holiday           

Normal Delivery: Copy Instructions, and copy should be delivered and approved at least 2 clear working day before transmission to avoid a late surcharge.                                  

For VoD campaigns running between 23rd Dec 2020 – 4th Jan 2021, all copy, rotations, tracking tags & copy changes need to be received by 16th December.                               

Notes:                                 

1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
2. UK Broadcasters are those represented by: ITV, Channel 4, Sky Media, & Turner Broadcasting
3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements. (e.g. Newspapers)                                     

2021 Advanced Booking Deadlines