Our channels
Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:
Channel 4
Channel 4, 4Seven, E4, More 4, Film 4, All 4
UKTV
W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play
The Box Plus Network
4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box
Discovery
HGTV, Really
Tech Specs
For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream or Peach).
Approved Third Party Tracking
For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:
- Flashtalking
- Google DoubleClick
- Innovid
- Sizmek
If you require tracking from a vendor outside of this please contact your account manager.
Ad Clearing
Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.
Clearcast: +44 (0)20 7339 4700
Delivery
We accept clock delivery through Adstream or Peach to transmission sites.
From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.
UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.
Adstream: +44 (0)20 7539 8400
Peach +44 (0)20 7468 6868
Contact
For any queries or further clarification relating to the specification and delivery of copy, please contact:
2022 Advanced Booking Deadlines
Month
|
|
AB Deadline
|
Jan-22
|
|
Tuesday 30th November 2022
|
Feb-22
|
|
Wednesday 5th January 2022
|
Mar-22
|
|
Tuesday 25th January 2022
|
Apr-22
|
|
Tuesday 1st March 2022
|
May-22
|
|
Tuesday 29th March 2022
|
Jun-22
|
|
Tuesday 26th April 2022
|
|
Jul-22
|
|
Tuesday 31st May 2022
|
Aug-22
|
|
Tuesday 28th June 2022
|
Sep-22
|
|
Tuesday 2nd August 2022
|
Oct-22
|
|
Wednesday 31st August 2022
|
Nov-22
|
|
Tuesday 27th September 2022
|
Dec-22
|
|
Tuesday 1st November 2022
|
Easter 2022
Copy Instructions, Approval & Delivery Timetable
| Linear Airdate |
Copy Approval and Delivery by EOP |
| Monday 11th April |
Wednesday 6th April |
| Tuesday 12th April |
Thursday 7th April |
| Wednesday 13th April |
Friday 8th April |
| Thursday 14th April |
Friday 8th April |
| **Friday 15th April ** |
Monday 11th April |
| Saturday 16th April |
Tuesday 12th April |
| Sunday 17th April |
Tuesday 12th April |
| **Monday 18th April ** |
Tuesday 12th April |
| Tuesday 19th April |
Tuesday 12th April |
** Bank Holiday
VOD deadline: Copy, rotations, tracking tags and copy changes between 15th - 19th April need to be received by EOP 6th April.
May Bank Holiday 2022
Copy Instructions, Approval & Delivery Timetable
| Linear Airdate |
Copy Approval and Delivery by EOP |
| Wednesday 27th April |
Friday 22nd April |
| Thursday 28th April |
Friday 22nd April |
| Friday 29th April |
Monday 25th April |
| Saturday 30th April |
Monday 25th April |
| Sunday 1st May |
Tuesday 26th April |
| Monday 2nd May** |
Tuesday 26th April |
| Tuesday 3rd May |
Wednesday 27th April |
** Bank Holiday
VOD deadline: Copy, rotations, tracking tags and copy changes between 1st - 3rd May 2022 need to be received by EOP 21st April.
Platinum Jubilee Holiday 2022
Copy Instructions, Approval & Delivery Timetable
| Linear Airdate |
Copy Approval and Delivery by EOP |
| Tuesday 31st May |
Thursday 26th May |
| Wednesday 1st June |
Thursday 26th May |
| Thursday 2nd June** |
Friday 27th May |
| Friday 3rd June** |
Friday 27th May |
| Saturday 4th June |
Monday 30th May |
| Sunday 5th June |
Monday 30th May |
| Monday 6th June |
Tuesday 31st May |
** Bank Holiday
VOD deadline: Copy, rotations, tracking tags and copy changes between 1st - 6th June 2022 need to be received by EOP 23rd May.
Normal Delivery
Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late
delivery surcharge.
1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
2. UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, Turner Broadcasting
3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.
