Advertising Technical Specs & Deadlines

All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, E4 Extra, More 4, Film 4, Channel 4 Streaming 


W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic


HGTV, Really


Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream/Peach/Clearcast).


Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

  • Flashtalking
  • Google DoubleClick
  • Innovid
  • Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Specs

  • Clearcast's advice for new superimposed text rules

    Download (PDF, 663.5KB)

    Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700


We accept clock delivery through Adstream/Peach/Clearcast to transmission sites.

From 1st October 2021, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream/Peach/Clearcast. SES will still be able to ingest SD commercials, although HD should be your preference.


Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 8145 4902

Clearcast: +44 (0)20 7339 4700



For any queries or further clarification relating to the specification and delivery of copy, please contact:


May Bank Holidays 2024 - Copy Instructions, Approval & Delivery Timetable


Linear Airdate


Instructions, Copy Approval & Delivery by EOP

Wednesday 1st May


Friday 26th April

Thursday 2nd May


Monday 29th April

Friday 3rd May


Tuesday 30th April

Saturday 4th May


Tuesday 30th April

Sunday 5th May


Tuesday 30th April

*Monday 6th May*


Wednesday 1st May

Tuesday 7th May


Wednesday 1st May




Wednesday 22nd May


Friday 17th May

Thursday 23rd May


Monday 20th May

Friday 24th May


Tuesday 21st May

Saturday 25th May


Tuesday 21st May

Sunday 26th May


Tuesday 21st May

*Monday 27th May*


Wednesday 22nd May

Tuesday 28th May


Wednesday 22nd May

*Bank Holiday


VOD deadline: Copy, rotations, tracking tags and copy changes between

6th-10th May need to be received by EOP 25th April


VOD deadline: Copy, rotations, tracking tags and copy changes between

28th May – 3rd June need to be received by EOP 16th May