Terms and conditions

Who we are and how to contact us

4sales.com (the “site”) is a site operated by Channel Four Television Corporation (”we”, “us”, “our” and “Channel 4”). We are a Government owned advertiser funded UK public television broadcaster located at 124 Horseferry Road, London, SW1P 2TX. We are regulated by OFCOM.

For more information you can contact us at 4sales@channel4.co.uk.

By using our site, you confirm that you accept these terms of use and that you agree to comply with them. We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time.

If you are accessing this site on behalf of a business or organisation you warrant that you have the authority to do so and to accept these terms on their behalf. If you do not agree to these terms, you must not use our site.

We recommend that you print a copy of these terms for future reference.

Main purpose of the site

The main purpose of the site is to provide information about Channel 4’s advertising sales department and how you or your organisation can advertise with Channel 4.

There are other terms that may apply to you

These terms of use refer to the following additional terms, which also apply to your use of our site:

  • Our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us and which sets out information about cookies on our site. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.
  • Participation in any competitions or other activities on the site will have additional terms and conditions which you will be notified of at the point of engagement and will be required to accept as a condition of participation. If there is any conflict between these terms and any rules or specific terms of use appearing on this site relating to specific content or activity then the latter shall prevail.
  • If your organisation purchases advertising and sponsorship specific terms will apply.
  • Our Agency Portal is a separate website that requires registration and acceptance of different terms of use.

We may make changes to our site

We may update and change our site from time to time at our discretion including but not in limitation to reflect changes to our users’ needs and our business priorities.

We may suspend or withdramw our site

Our site is made available free of charge.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site without prior notice at our discretion for any reason including but not in limitation for business and operational reasons.

Copyright and other intellectual property

All copyright, trademarks and other intellectual property rights in this site (including the design, arrangement and look and feel) and all content on the site shall remain at all times the property of Channel 4 or Channel 4’s licensors. Those works are protected by copyright laws and treaties around the world.  All such rights are reserved.

Further, the names, images and logos identifying Channel 4, our associated companies and third parties and their products and services are proprietary marks of Channel 4, our associated companies and/or third parties. Nothing contained in these terms shall be construed as conferring by implication, estoppel or otherwise any licence or rights in any trademark or other intellectual property right of Channel 4, our associated companies and/or third parties.

Save as expressly permitted in these terms you shall not copy, reproduce, download, post, store (including in any other website or application), distribute, transmit, broadcast, commercially exploit or modify in any way the site (or any part) or any content on the site without our prior written permission

How you may use material on our site

You may print off one copy, and may download extracts (where these are made available by us for download), of any page(s) from our site for your personal use and/or for use within your organisation and you may draw the attention of others within your organisation to content posted on our site and provided always such use is in accordance with these terms. 

In respect of content that is provided in a downloadable PDF format (e.g. the “Nickable Content”) you may download such content and use such content internally within your organisation (e.g. as part of presentations or business cases referring to 4Sales) provided you comply with these terms.

You must not modify the paper or digital copies of any content you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged and you must not remove or obscure any copyright marks or other marks of origin from any content that you download or have printed off from our site.

You must not use any part of the content on our site for commercial purposes, or for any other purpose not expressly permitted in these terms without obtaining a licence to do so from us and/or our licensors.  If you wish to link to or make any use of content on our site other than as expressly set out in these terms then please contact 4sales@channel4.co.uk.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site and any content from it will cease immediately and automatically and you must, promptly at our request, return or destroy any copies of the materials you have made. We may also revoke the permission granted to you hereunder at any time immediately on notice to you to stop using content from our site.

Do not rely on information on this site

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

We are not responsible for websites we link to

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources.

Rules about linking to our site

  • You may link to our home page or to any complete content page (and not any part of a page), provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.
  • You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
  • You must not establish a link to our site in any website or application that is not owned by you.
  • Our site (in whole or in part) must not be framed on any other site or application.

We reserve the right to withdraw linking permission without notice.

You must not link to our site from any website or application that contains any defamatory, obscene, offensive, infringing or unlawful content or that otherwise promotes violence, hate, discrimination, unlawful actions and/or any other inappropriate acts or material. 

Prohibited uses

  • You may use our site only for lawful purposes. You may not use our site:
  • In any way that breaches any applicable local, national or international law or regulation.
  • In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • For the purpose of harming or attempting to harm others in any way.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

  • Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of these terms.
  • Not to access without authority, interfere with, damage or disrupt:
    • any part of our site;
    • any equipment or network on which our site is stored;
    • any software used in the provision of our site; or
    • any equipment or network or software owned or used by any third party. 

Disclaimer/limitation of liability

The site and the content are provided “AS IS” and “AS AVAILABLE” without any representation or endorsement being made and without warranties of any kind, including but not limited to implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and/or accuracy.

The site and site content may contain inaccuracies and typographical errors. We do not warrant or represent the accuracy or completeness of the site or any site content or the reliability of any statement or other information displayed or distributed on or through the site (including but not in limitation in any downloadable material). You acknowledge and accept that any reliance on any such statement or information shall be at your own risk.

We do not warrant that the functions on the site will be uninterrupted or error free or that any defects will be corrected or that this site or the server that makes it available are free of viruses or bugs.  We do not warrant or represent the full functionality, accuracy or reliability of the site or any content provided on it. We may terminate, change, suspend, or discontinue any aspect of this site, including but not in limitation, the availability of any features of the site, at any time without notice or liability.

We reserve the right, at our sole discretion, to correct any errors or omissions in any part of the site (including but not in limitation to any site content) and to make changes to the site and/or to site content at any time without notice or liability.


  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

NOTWITHSTANDING THE FOREGOING, We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

Indemnity from you

You agree to indemnify Channel 4 from and against all claims, damages, expenses, losses, costs (including reasonable legal costs) and liabilities arising as a result of your use of the site or any content on the site in breach of these terms.

Which country's laws apply to any disputes?

These terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. You and we both agree to the exclusive jurisdiction of the courts of England and Wales.

Our site is only for users in the UK

Our site is directed to people residing in the United Kingdom. We do not represent that content available on or through our site is appropriate for use or available in other locations.

Last updated 5 June 2017