Little Black Book
No one knows their audience better than us. We have a whole department dedicated to understanding what makes them tick.
At Channel 4, we've constantly got our finger on the pulse - keeping track of all the latest market trends. On this page, you'll find our latest trend reports - download and use at will.
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Little GREEN Book of...the Environment
Download (PDF, 1.4MB)The Little Black Book has re-branded for this very special edition all about sustainability, the environment and climate change.
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Little Black Book of...Fashion
Download (PDF, 2.1MB)What are our viewers' favourite fashion brands, and why?
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Little Black Book of...Sport
Download (PDF, 3.3MB)Whether it's playing, watching or avoiding, here's everything you need to know on sport and fitness.
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4Youth - Christmas Ad Testing
Download (PDF, 2.8MB)We asked our community of 16-24 year olds (100+ per ad) to answer some festive questions on 8 Christmas adverts from 2019...
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Little Black Book of... Black Friday
Download (PDF, 815.9KB)Kicking off the Christmas shopping season with Black Friday - the biggest online shopping weekend of the year
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Little Black Book of...Food
Download (PDF, 1.8MB)Everything you need to know about cooking, eating out and food shopping.
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Little Black Book of...Social Media
Download (PDF, 1.4MB)What do people really think about being constantly connected?
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Little Black Book of...Valentine's Day
Download (PDF, 999.9KB)Love it or hate it, we've got the lowdown on what our consumer's think.
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Little Black Book of...Halloween & Bonfire Night!
Download (PDF, 3.4MB)Do you dare to take a look...?
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Little Black Book of Bank Holidays
Download (PDF, 735.4KB)What are consumers up to on those glorious bank holidays?!
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Little Black Book of Travel
Download (PDF, 1,015.8KB)With Summer coming up, we've got the inside track on our panelists travel plans for the year.
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Halloween
Download (PDF, 2.5MB)Seeing it as a chance to spend more time with their children, parents are spending more than ever on Halloween.
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Festivals
Download (PDF, 4.7MB)From field day fashionistas to lovebox luvvies, festivals are taking centre stage for young people this summer
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Easter
Download (PDF, 32.3MB)With Easter falling late in 2017, the wait for the long weekend is softened by egg-cellent offers in the run up
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International Women's Day
Download (PDF, 2.4MB)"Call on the masses or call on yourself to help forge a better working world - a more inclusive, gender equal world"
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Valentines Day
Download (PDF, 5.2MB)In 2017, Valentines day is not only about couples, but singles too.
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Healthy Living
Download (PDF, 6.1MB)To Bring in the new year, we've asked our panellists to share their thoughts on 2017 and the role that health will play.
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Youth At Youletide
Download (PDF, 6.2MB)Whilst the festive season brings joy to one and all, 16-34 year olds get particularly into the Christmas spirit
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Christmas
Download (PDF, 6.7MB)The biggest shopping season of the year is upon us, with consumers heading out on the high street and online in perperation for the festive season.
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Black Friday
Download (PDF, 1.9MB)Kicking off the xmas shopping season, Black Friday and Cyber Monday fall either side of the biggest online shopping weekend of the year