Little Black Book

No one knows their audience better than us. We have a whole department dedicated to understanding what makes them tick.

At Channel 4, we've constantly got our finger on the pulse - keeping track of all the latest market trends. On this page, you'll find our latest Trendscape reports - download and use at will. 

 

  • Little Black Book of Travel

    Download (PDF, 1,015.8KB)

    With Summer coming up, we've got the inside track on our panelists travel plans for the year.

  • Halloween

    Download (PDF, 2.5MB)

    Seeing it as a chance to spend more time with their children, parents are spending more than ever on Halloween.

  • Festivals

    Download (PDF, 4.7MB)

    From field day fashionistas to lovebox luvvies, festivals are taking centre stage for young people this summer

  • International Women's Day

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    "Call on the masses or call on yourself to help forge a better working world - a more inclusive, gender equal world"

  • Easter

    Download (PDF, 32.3MB)

    With Easter falling late in 2017, the wait for the long weekend is softened by egg-cellent offers in the run up

  • Healthy Living

    Download (PDF, 6.1MB)

    To Bring in the new year, we've asked our panellists to share their thoughts on 2017 and the role that health will play.

  • Valentines Day

    Download (PDF, 5.2MB)

    In 2017, Valentines day is not only about couples, but singles too.

  • Youth At Youletide

    Download (PDF, 6.2MB)

    Whilst the festive season brings joy to one and all, 16-34 year olds get particularly into the Christmas spirit

  • Christmas

    Download (PDF, 6.7MB)

    The biggest shopping season of the year is upon us, with consumers heading out on the high street and online in perperation for the festive season.

  • Black Friday

    Download (PDF, 1.9MB)

    Kicking off the xmas shopping season, Black Friday and Cyber Monday fall either side of the biggest online shopping weekend of the year