Little Black Book
No one knows their audience better than us. We have a whole department dedicated to understanding what makes them tick.
At Channel 4, we've constantly got our finger on the pulse - keeping track of all the latest market trends. On this page, you'll find our latest trend reports - download and use at will.
Little Black Book of... Black FridayDownload (PDF, 815.9KB)
Kicking off the Christmas shopping season with Black Friday - the biggest online shopping weekend of the year
Little Black Book of...FoodDownload (PDF, 1.8MB)
Everything you need to know about cooking, eating out and food shopping.
Little Black Book of...Social MediaDownload (PDF, 1.4MB)
What do people really think about being constantly connected?
Little Black Book of...Valentine's DayDownload (PDF, 999.9KB)
Love it or hate it, we've got the lowdown on what our consumer's think.
Little Black Book of... Christmas Edition!Download (PDF, 2.6MB)
Tis the season to be jolly....
Little Black Book of...Halloween & Bonfire Night!Download (PDF, 3.4MB)
Do you dare to take a look...?
Little Black Book of EasterDownload (PDF, 1.4MB)
The Easter Bunny is just around the corner!
Little Black Book of Bank HolidaysDownload (PDF, 735.4KB)
What are consumers up to on those glorious bank holidays?!
Little Black Book of TravelDownload (PDF, 1,015.8KB)
With Summer coming up, we've got the inside track on our panelists travel plans for the year.
HalloweenDownload (PDF, 2.5MB)
Seeing it as a chance to spend more time with their children, parents are spending more than ever on Halloween.
FestivalsDownload (PDF, 4.7MB)
From field day fashionistas to lovebox luvvies, festivals are taking centre stage for young people this summer
EasterDownload (PDF, 32.3MB)
With Easter falling late in 2017, the wait for the long weekend is softened by egg-cellent offers in the run up
International Women's DayDownload (PDF, 2.4MB)
"Call on the masses or call on yourself to help forge a better working world - a more inclusive, gender equal world"
Healthy LivingDownload (PDF, 6.1MB)
To Bring in the new year, we've asked our panellists to share their thoughts on 2017 and the role that health will play.
Valentines DayDownload (PDF, 5.2MB)
In 2017, Valentines day is not only about couples, but singles too.
Youth At YouletideDownload (PDF, 6.2MB)
Whilst the festive season brings joy to one and all, 16-34 year olds get particularly into the Christmas spirit
ChristmasDownload (PDF, 6.7MB)
The biggest shopping season of the year is upon us, with consumers heading out on the high street and online in perperation for the festive season.
Black FridayDownload (PDF, 1.9MB)
Kicking off the xmas shopping season, Black Friday and Cyber Monday fall either side of the biggest online shopping weekend of the year