Little Black Book

No one knows their audience better than us. We have a whole department dedicated to understanding what makes them tick. 

At Channel 4, we've constantly got our finger on the pulse - keeping track of all the latest market trends. On this page, you'll find our latest trend reports - download and use at will!

  • Little Black Book of...Beauty

    Download (PDF, 1.9MB)

    The latest instalment in ourĀ Little Black Book seriesĀ covers a range of beauty topics including purchasing habits, sustainability and subscription services.

  • Little GREEN Book of...the Environment

    Download (PDF, 1.4MB)

    The Little Black Book has re-branded for this very special edition all about sustainability, the environment and climate change.

  • Little Black Book of...Fashion

    Download (PDF, 2.1MB)

    What are our viewers' favourite fashion brands, and why?

  • Little Black Book of...Sport

    Download (PDF, 3.3MB)

    Whether it's playing, watching or avoiding, here's everything you need to know on sport and fitness.

  • 4Youth Christmas

    4Youth - Christmas Ad Testing

    Download (PDF, 2.8MB)

    We asked our community of 16-24 year olds (100+ per ad) to answer some festive questions on 8 Christmas adverts from 2019...

  • Little Black Book of... Black Friday

    Download (PDF, 815.9KB)

    Kicking off the Christmas shopping season with Black Friday - the biggest online shopping weekend of the year

  • Little Black Book of...Food

    Download (PDF, 1.8MB)

    Everything you need to know about cooking, eating out and food shopping.

  • Little Black Book of...Social Media

    Download (PDF, 1.4MB)

    What do people really think about being constantly connected?

  • Little Black Book of... Christmas Edition!

    Download (PDF, 2.6MB)

    Tis the season to be jolly....

  • Little Black Book of...Valentine's Day

    Download (PDF, 999.9KB)

    Love it or hate it, we've got the lowdown on what our consumer's think.

  • Little Black Book of...Halloween & Bonfire Night!

    Download (PDF, 3.4MB)

    Do you dare to take a look...?

  • Little Black Book of Easter

    Download (PDF, 1.4MB)

    The Easter Bunny is just around the corner!

  • Little Black Book of Bank Holidays

    Download (PDF, 735.4KB)

    What are consumers up to on those glorious bank holidays?!

  • Little Black Book of Travel

    Download (PDF, 1,015.8KB)

    With Summer coming up, we've got the inside track on our panelists travel plans for the year.

  • Halloween

    Download (PDF, 2.5MB)

    Seeing it as a chance to spend more time with their children, parents are spending more than ever on Halloween.

  • Festivals

    Download (PDF, 4.7MB)

    From field day fashionistas to lovebox luvvies, festivals are taking centre stage for young people this summer

  • Easter

    Download (PDF, 32.3MB)

    With Easter falling late in 2017, the wait for the long weekend is softened by egg-cellent offers in the run up

  • International Women's Day

    Download (PDF, 2.4MB)

    "Call on the masses or call on yourself to help forge a better working world - a more inclusive, gender equal world"

  • Valentines Day

    Download (PDF, 5.2MB)

    In 2017, Valentines day is not only about couples, but singles too.

  • Healthy Living

    Download (PDF, 6.1MB)

    To Bring in the new year, we've asked our panellists to share their thoughts on 2017 and the role that health will play.

  • Youth At Youletide

    Download (PDF, 6.2MB)

    Whilst the festive season brings joy to one and all, 16-34 year olds get particularly into the Christmas spirit

  • Christmas

    Download (PDF, 6.7MB)

    The biggest shopping season of the year is upon us, with consumers heading out on the high street and online in perperation for the festive season.

  • Black Friday

    Download (PDF, 1.9MB)

    Kicking off the xmas shopping season, Black Friday and Cyber Monday fall either side of the biggest online shopping weekend of the year