Presented by Channel 4's advertising team, 4Sales, 4Talks is the thought leadership platform that aims to explore and discuss challenging and thought-provoking subjects across ad-land.

We know we're not the experts, but we believe we can help to provide a platform to learn, develop and improve - and we're inviting you to join us.

Previous Sessions

Spring/Summer Season 2021

Stop Asian Hate - What's Happening With British East & South East Asians

The 'Stop Asian Hate' movement has taken off in the past year following a rise in violence and racism against East and South East Asians (ESEA) around the world.  

Channel 4’s ethnically diverse employee representative group, The Collective present a panel of prominent ESEA anti-racist advocates to shine a light on the depth of systemic racism against this community, the media’s complicity in anti-Asian rhetoric, and what needs to be done to fight this.


  • Lucy Sheen, Actor, Filmmaker and Co-founder of BEATS
  • Dr Peng Wang, Lecturer at University of Southampton
  • Lian Meng Rose, Filmmaker and Director, National Film and Television School
  • Jessie Mei Li, Actor, Shadow and Bone, Netflix

Climate Change: Is the advertising industry doing enough?

With COP26 around the corner, the advertising industry re-focuses its efforts in pushing the sustainability agenda forward.

We discuss what's next for the industry in making meaningful steps to tackle climate change.

  • Jem Lloyd-Williams, CEO, Mindshare
  • Lisa Merrick-Lawless, CoFounder, Purpose Disruptors
  • Megan Kennedy Woodard, Climate Psychologist
  • Stephen Woodford, CEO, Advertising Association
  • Ewan Douglas, Head of Agency and Client Sales, Channel 4

Creating authentic British Asian representation on screen

We're joined by the team behind EA Sports recent campaign which won the 2020 Channel 4 Diversity In Advertising Award.

We'll find out how the campaign was authentically developed and brought from pitch to screen.

  • Sanjay Bhandari, Chair, Kick It Out
  • RamboFYI (Nubaid Haroon), Presenter and Streamer
  • Sameena Ramsden, Partnership Associate, EA Sports FIFA Northern Europe
  • Bukola Garry, Head of Diversity, Equality & Inclusion, adam&eveDDB
  • Selma Ahmed, Senior Creative, adma&eveDDB
  • Sarah Honeyball, Client Lead, 4Sales

Women's Safety: How can the ad industry support the movement?

Developed in partnership with UN Women, this special session will explore the lived experience for many women around the issue of public safety.

We'll debate how the ad industry can support the movement, mobilise ideas and contribute towards real change within our own businesses and influence positive change in wider society

  • Claire Barnett, Executive Director, UN Women UK
  • Clare Peters, Deputy Head of Clients, 4Sales
  • Rachel Pashley, Planning Partner, Wunderman Thompson
  • Louise Stubbings, Creative & Partnerships Director, Clear Channel

Celebrating Pride Special

To celebrate Pride month, 4Sales is collaborating with The Diversity Standards Collective to host a session focusing on the power and impact of words and labels.

This session will explore how brands can play a part in better representing people across the LGBTQ+ communities through their advertising.

  • Rich Miles, Founder, Diversity Standards Collective
  • Paddy Paddison, Creative at TBWA
  • Jo Wallace, Creative Director at Wunderman Thompson & Founder of Good Girls Eat Dinner
  • Chaka Sobhani, Chief Creative Officer at Leo Burnett

Spring Season 2021

4Talks Spring 2021

The good, the bad and the overused stereotypes of LGBTQ+ representation in modern day advertising

4Talks Spring 2021

Trans-Visibility Representation

4Talks Spring 2021

Why aren't more women at the table? Men's role in driving change in our industry

4Talks Spring 2021

Ageism in advertising - a grey area for our industry?

Autumn/Winter Season 2020

4Talks Autumn/Winter 2020

Authenticity On Screen

4Talks Autumn/Winter 2020

Diversity & Inclusion in Advertising

4Talks Autumn/Winter 2020

Power of the Black Pound

4Talks Autumn/Winter 2020

Create Not Hate

4Talks Autumn/Winter 2020

The Power of Employee Rep Groups

4Talks Autumn/Winter 2020

Disruptors for Good

4Talks Autumn/Winter 2020

Create Not Hate

4Talks Autumn/Winter 2020

Pipelines & Ladders

4Talks Autumn/Winter 2020

HIV and the Impact of Advertising

4Talks Autumn/Winter 2020

Changing the conversation on Disability