To celebrate the return of high street shopping, Channel 4, in partnership with a number of brands, are looking for small, independent high street retailers and hospitality businesses to feature in an exclusive prime time TV ad break. In total, we are looking for five businesses to feature, each of which will be partnered with one of our big brands, who along with Channel 4, will fund the production of the advertisement and the advertising TV spot.

Each of the five independent retailers will receive a free of charge 30 second TV advert that will be broadcast in an ad break takeover on Friday 31st July 2020 during Cats Does Countdown on Channel 4, as well as across slots on E4, Film4, More4 and All4.

Channel 4 will also be pushing this out via its social platforms and all businesses will be given their 30 second ad to use on their own social accounts.

Theyre Back


How to take part

Unfortunately, the deadline for submitting your brand for consideration in this initiative has now passed. We'll be in touch with the successful brands from 8th July onwards.


Thank you for your interest in this initiative.