Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
It was a spectacular evening, attended by our Leeds & Manchester sales teams alongside over 250 agency & client contacts, plus a smattering of other internal and external guests. Ewan Douglas (Head…
On 24th October, 4 Sales hosted our annual creative summit in the form of PL4Y Presents at Soho Farmhouse. Here, we invited some of the leading experts in their fields, from planners to strategists and creatives, to discuss their thoughts on…
Jonathan Allan, Channel 4’s Chief Commercial Officer said: “We needed to accelerate the focus of our teams towards selling the benefits of TV direct to advertisers and invest in growing areas of revenue like branded content and targeted…
Channel 4 has named Starbucks and its creative agency, Iris, as the winner of its annual £1m Diversity in Advertising Award, which this year tasked entrants to focus on the lack of representation and stereotyping of the LGBT+ community in…
Sky and Channel 4 today announce a new, broader, strategic partnership spanning content, technology and innovation. The multi-year deal builds on the industry-leading partnership announced by the two broadcasters last year and will further…
The Circle is the mobile phone recycling service’s first ever venture into TV sponsorship following the success of series one last year. The partnership was negotiated by 4sales’ Nations & Regions in Manchester and media agency LOVE…
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