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Sky and Channel 4 today announce a new, broader, strategic partnership spanning content, technology and innovation. The multi-year deal builds on the industry-leading partnership announced by the two broadcasters last year and will further…

The Circle is the mobile phone recycling service’s first ever venture into TV sponsorship following the success of series one last year. The partnership was negotiated by 4sales’ Nations & Regions in Manchester and media agency LOVE…

You can't keep everyone happy! Luckily, we're not trying to. 

We released a film featuring on-screen talent bringing to life genuine complaints which viewers have made about Channel 4, celebrating the range and…

Lexus will be the sponsor of Channel 4's live coverage of the rugby union summer internationals from 10th August, thanks to a deal negotiated by 4Sales and The&Partnership.

The agreement will see the luxury car brand’s idents…

We’ve brought all of our industry-leading data personalisation and interactive ad formats to the big screen for the very first time.

There are 6 exciting and dynamic targeting options:

•Geo

•Weather

•…

The winner of the Coors Light ‘That’s Cold’ championship - the first beer-branded rap battle - will be revealed following the results of a live public vote during Celebrity Gogglebox…