Channel 4 today reveals a unique partnership with Google starring Channel 4 presenters Mo Gilligan, Katie Piper and Jimmy Doherty, launching on Tuesday 27th October 2020.
The bespoke TV partnership comprises 3x30 second ads in which Mo, Katie and Jimmy show off their favourite local businesses in support of their high-street communities, at a time that hasn’t been easy for them. Each spot demonstrates how we can all help local businesses by leaving a Google review because ‘the more reviews, the more people are encouraged to go.’
Launching during Tuesday’s The Great British Bake Off the campaign’s special introduction sees Channel 4 celebrating Businesses We Love with Google, alongside iconic blocks inspired by Google’s instantly recognisable brand colours. In the ad series Mo gets a trim at his long-frequented barbershop, Katie enjoys her favourite garden centre whilst Jimmy seeks culinary tips from his local fishmonger.
The partnership runs until December 2020 and was brokered by 4Sales and OMD UK, whilst Faithful Hound are responsible for the creative