Newly released figures have confirmed that audiences streamed more than five billion minutes of Channel 4 content in April, making it the broadcaster’s biggest month ever for streaming.
- More than five billion minutes of Channel 4 content streamed in April
- Record breaking statistics driven by Married At First Sight Australia (MAFSAU)
- Hit reality show regularly crowned #1 in weekly broadcaster on-demand charts
- MAFSAU was #1 streamed broadcaster on-demand programme for eight out of nine weeks through March and April
The record-breaking month, the largest in the broadcaster’s history*, was driven by Channel 4’s latest season of Married At First Sight Australia (MAFSAU) which has regularly occupied the top spot in the weekly BVOD (Broadcaster Video On Demand) charts for total minutes streamed.
Statistics for April show that the Australian version of the hit reality show has particularly captivated young viewers (16-34 year olds) and was the #1 streamed broadcaster on-demand programme for all audiences for eight out of nine weeks through March and April.
Across all platforms Series 10 of the hit reality show has averaged a seven day audience of 1.6m per episode.
Channel 4’s Chief Content Officer Ian Katz said: “Channel 4 continues to lead the way as the first public service broadcaster prioritising a digital future. And it’s fantastic to see audiences lapping up new shows like Tempting Fortune, Scared of the Dark and Rise and Fall alongside established hits like Married At First Sight Australia, as well as thousands of hours of entertainment available on Britain’s biggest free streaming service.”
There’ll be plenty of marital bliss and drama for viewers to enjoy when MAFS UK returns later this year with a 36-episode series which will see more brides and grooms than ever before, all matched by returning relationship experts Mel Schilling, Paul C. Brunson and Charlene Douglas.
The record-breaking streaming figures of April reinforce Channel 4’s Future4 strategy which prioritises digital growth and comes as Channel 4 brings all its services under one single brand ‘Channel 4’ across streaming and linear channels to enable British audiences to enjoy a seamless viewing experience wherever they choose to watch content.
The new figures, released by Barb, are the biggest since official data was first recorded in November 2021 and are the biggest in Channel 4’s history*.
More details from Tim English at TEnglish@Channel4.co.uk
Notes to Editors
* Barb (Broadcasters’ Audience Research Board) is the broadcast industry’s standard for determining what people are watching. It began tracking what people are streaming in 2021 and its official data shows April saw more Channel 4 content streamed than any previous month. Channel 4 data analysts are confident that it is the largest in Channel 4’s history.