Advertising Technical Specs & Deadlines

All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, More 4, Film 4, All 4


W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box


HGTV, Really


Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream, Adtoox or Peach).


Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

  • Flashtalking
  • Google DoubleClick
  • Innovid
  • Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Specs

  • Clearcast's advice for new superimposed text rules

    Download (PDF, 663.5KB)

    Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700



We accept clock delivery through Adstream, Peach or Adtoox to transmission sites.

From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot reqyests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.


Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868

Adtoox +44 287 114 0100 /



For any queries or further clarification relating to the specification and delivery of copy, please contact:


Easter 2021 Copy Deadlines 

Day Airdate

Copy Instructions


Copy Delivery &

Approval By

Monday  24th March  24th March 24th March
Tuesday 30th March 25th March 25th March
Wednesday 31st March 26th March 26th March 
Thursday 1st April 26th March 26th March
**Friday  2nd April  29th March 29th March
Saturday  3rd April 30th March 30th March
Sunday  4th April 30th March 30th March
**Monday 5th April 30th March 30th March
Tuesday  6th April 30th March 30th March

** Bank Holiday        

VoD Campaigns running between 1st – 6th April 2021, all copy, rotations, tracking tags & copy changes need to be received by the 23rd March 2021. 

Normal Delivery: Copy Instructions, and copy should be delivered and approved at least 2 clear working day before transmission to avoid a late surcharge.                                  



2021 Advanced Booking Deadlines


AB Deadline


Tuesday 1st December 2020


Tuesday 5th January 2021


Tuesday 2nd February 2021


Tuesday 2nd March 2021


Tuesday 30th March 2021


Tuesday 27th April 2021


Wednesday 2nd June 2021


Tuesday 29th June 2021


Tuesday 3rd August 2021


Wednesday 1st September 2021


Tuesday 28th September 2021


Tuesday 2nd November 2021