Our channels
Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:
Channel 4
Channel 4, 4Seven, E4, E4 Extra, More 4, Film 4, Channel 4 Streaming
UKTV
W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play
The Box Plus Network
4Music, Heat, Kiss, Kerrang!, Magic
Discovery
HGTV, Really
Tech Specs
For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream/Peach/Clearcast).
Approved Third Party Tracking
For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:
- Flashtalking
- Google DoubleClick
- Innovid
- Sizmek
If you require tracking from a vendor outside of this please contact your account manager.
Ad Clearing
Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.
Clearcast: +44 (0)20 7339 4700
Delivery
We accept clock delivery through Adstream/Peach/Clearcast to transmission sites.
From 1st October 2021, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.
UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream/Peach/Clearcast. SES will still be able to ingest SD commercials, although HD should be your preference.
Adstream: +44 (0)20 7539 8400
Peach +44 (0)20 8145 4902
Clearcast: +44 (0)20 7339 4700
Contact
For any queries or further clarification relating to the specification and delivery of copy, please contact:
2022 Advanced Booking Deadlines
Month
|
|
AB Deadline
|
Jan-23
|
|
Tuesday November 29th
|
Feb-23
|
|
Wednesday January 4th
|
Mar-23
|
|
Tuesday January 31st
|
Apr-23
|
|
Tuesday February 28th
|
May-23
|
|
Tuesday March 28th
|
Jun-23
|
|
Wednesday May 3rd
|
|
Jul-23
|
|
Wednesday May 31st
|
Aug-23
|
|
Tuesday July 4th
|
Sep-23
|
|
Tuesday August 1st
|
Oct-23
|
|
Wednesday August 30th
|
Nov-23
|
|
Tuesday October 3rd
|
Dec-23
|
|
Tuesday October 31st
|
Easter 2023 - Copy Instructions, Approval & Delivery Timetable
| Linear Airdate |
Instructions, Copy Approval and Delivery by EOP |
| Monday 3rd April |
Wednesday 29th March |
| Tuesday 4th April |
Thursday 30th March |
| Wednesday 5th April |
Friday 31st March |
| Thursday 6th April |
Friday 31st March |
| **Friday 7th April** |
Monday 3rd April |
| Saturday 8th April |
Tuesday 4th April |
| Sunday 9th April |
Tuesday 4th April |
| **Monday 10th April** |
Tuesday 4th April |
| Tuesday 11th April |
Tuesday 4th April |
** Bank Holiday
VOD deadline: Copy, rotations, tracking tags and copy changes
between 7th - 11th April need to be received by EOP 29th March.
Normal Delivery
Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.
1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
2. UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, WarnerMedia
3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.
May Bank Holiday 2023
May Bank Holidays 2023 - Join UK Broadcasters - Copy Instructions, Approval & Delivery Timetable
Linear Airdate Instructions, Copy Approval and Delivery by EOP
Wednesday 26th April Friday 21st April
Thursday 27th April Friday 21st April
Friday 28th April Monday 24th April
Saturday 29th April Monday 24th April
Sunday 30th April Tuesday 25th April
**Monday 1st May** Tuesday 25th April
Tuesday 2nd May Wednesday 26th April
VOD deadline: Copy, rotations, tracking tags and copy changes between 28th April - 2nd May need to be received by EOP 19th April
Wednesday 3rd May Thursday 27th April
Thursday 4th May Friday 28th April
Friday 5th May Friday 28th April
Saturday 6th May Tuesday 2nd May
Sunday 7th May Tuesday 2nd May
**Monday 8th May** Wednesday 3rd May
Tuesday 9th May Wednesday 3rd May
VOD deadline: Copy, rotations, tracking tags and copy changes between 5th - 9th May need to be received by EOP 25th April
Wednesday 24th May Friday 19th May
Thursday 25th May Monday 22nd May
Friday 26th May Monday 22nd May
Saturday 27th May Tuesday 23rd May
Sunday 28th May Tuesday 23rd May
**Monday 29th May** Wednesday 24th May
Tuesday 30th May Wednesday 24th May
VOD deadline: Copy, rotations, tracking tags and copy changes between 26th - 30th May need to be received by EOP 17th May
1st June Campaigns
VOD deadline: Copy, rotations, tracking tags and copy changes for the 1st June need to be received by EOP 22nd May
** Bank Holiday
Normal Delivery
Linear copy Instructions should be supplied at least 2 clear working days before transmission.
Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.
Notes:
Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, WarnerMedia
Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.
