Advertising Technical Specs & Deadlines

All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, More 4, Film 4, All 4


W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box


HGTV, Really


Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream or Peach).


Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

  • Flashtalking
  • Google DoubleClick
  • Innovid
  • Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Specs

  • Clearcast's advice for new superimposed text rules

    Download (PDF, 663.5KB)

    Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700



We accept clock delivery through Adstream or Peach to transmission sites.

From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.


Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868



For any queries or further clarification relating to the specification and delivery of copy, please contact:


2021 Advanced Booking Deadlines


AB Deadline


Tuesday 2nd November 2021


2022 Advanced Booking Deadlines 



AB Deadline



Tuesday 30th November 2022



Wednesday 5th January 2022



Tuesday 25th January 2022



Tuesday 1st March 2022



Tuesday 29th March 2022



Tuesday 26th April 2022




Tuesday 31st May 2022



Tuesday 28th June 2022



Tuesday 2nd August 2022



Wednesday 31st August 2022



Tuesday 27th September 2022



Tuesday 1st November 2022


2021 Joint Broadcaster Closing Delivery Deadline Dates for Christmas & New Year  

Linear Air Date


Instructions, Copy Approval and Delivery by EOP

Wednesday 8th December   3rd December
Thursday 9th December   6th December
Friday 10th December   6th December
Saturday 11th December   7th December
Sunday 12th December   7th December
Monday 13th December   8th December
Tuesday 14th December   8th December
Wednesday 15th December   9th December
Thursday 16th December   9th December
Friday 17th December   10th December
Saturday 18th December   10th December
Sunday 19th December   13th December
Monday 20th December   13th December
Tuesday 21st December   14th December
Wednesday 22nd December   14th December
Thursday 23rd December   15th December
Friday 24th December*   15th December
Saturday 25th December   16th December
Sunday 26th December   16th December
Monday 27th December**   17th December
Tuesday 28th December**   17th December
Wednesday 29th December   17th December
Thursday 30th December   20th December
Friday 31st December   20th December
Saturday 1st January   21st December
Sunday 2nd January   21st December
Monday 3rd January**   21st December
Tuesday 4th January   21st December

* Clearcast Closed

** Bank Holiday

VOD deadline: Copy, rotations, tracking tags and copy changes between 23rd Dec 2021 - 5th Jan 2022 need to be received by EOP 14th December.

Normal Delivery

Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.


  1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
  2. UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, Turner Broadcasting.
  3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.