Advertising Technical Specs & Deadlines

All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, E4 Extra, More 4, Film 4, All 4


W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic


HGTV, Really


Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream/Peach/Clearcast).


Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

  • Flashtalking
  • Google DoubleClick
  • Innovid
  • Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Specs

  • Clearcast's advice for new superimposed text rules

    Download (PDF, 663.5KB)

    Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700


We accept clock delivery through Adstream/Peach/Clearcast to transmission sites.

From 1st October 2021, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream/Peach/Clearcast. SES will still be able to ingest SD commercials, although HD should be your preference.


Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868

Clearcast: +44 (0)20 7339 4700



For any queries or further clarification relating to the specification and delivery of copy, please contact:


2022 Advanced Booking Deadlines 



AB Deadline



Tuesday 30th November 2022



Wednesday 5th January 2022



Tuesday 25th January 2022



Tuesday 1st March 2022



Tuesday 29th March 2022



Tuesday 26th April 2022




Tuesday 31st May 2022



Tuesday 28th June 2022



Tuesday 2nd August 2022



Wednesday 31st August 2022



Tuesday 27th September 2022



Tuesday 1st November 2022



Christmas & New Year 2022 - Copy Instructions, Approval & Delivery Timetable

Wednesday 7th December  2nd December
Thursday 8th December  5th December
Friday 9th December  5th December
Saturday 10th December 6th December
Sunday 11th December  6th December
Monday 12th December  7th December
Tuesday 13th December  7th December
Wednesday 14th December  8th December
Thursday 15th December  8th December
Friday 16th December  9th December
Saturday 17th December  9th December
Sunday 18th December  12th December
Monday 19th December  12th December
Tuesday 20th December  13th December
Wednesday 21st December  13th December
Thursday 22nd December  14th December
Friday 23rd December*  14th December
Saturday 24th December  15th December
Sunday 25th December  15th December
Monday 26th December **  16th December
Tuesday 27th December **  16th December
Wednesday 28th December  16th December
Thursday 29th December  19th December
Friday 30th December  19th December
Saturday 31st December  20th December
Sunday 1st January  20th December
Monday 2nd January **  20th December
Tuesday 3rd January  20th December

*Clearcast Closed

** Bank Holiday


VOD deadline: Copy, rotations, tracking tags and copy changes

between 23rd Dec 20212 - 5th Jan 2023 need to be received by EOP 14th December.

Normal Delivery

Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.

1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.

2. UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, WarnerMedia

3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.