VOD & Linear Promotions

4 Sales have made changes to its Late Sales policy, VOD pricing and Programme availability.

Channel 4 has seen a significant surge in viewership during these unprecedented times surrounding the Covid-19 outbreak. Consequently 4 Sales have made changes to its Late Sales policy, VOD pricing and Programme availability.

Late Sales Policy 

There is no premium/charge in place for any late cash (approved post AB Deadline) for March and April. 

VOD Pricing 

There is a 20% discount on the CPMs for all new VOD bookings and a further 10% discount for those booked 20 working days out from first day of transmission (May only). From June onwards for all VoD bookings made at the time of Linear AB, CPMs will be reduced by 30%. Please note, 4 Sales reserves the right to amend these terms at any time.

Platinum Availability 

There is availability in our Platinum specials Gogglebox and Great British Bake Off for Stand Up To Cancer in March. We are also taking offers for April.

Covid-19 Programming

Monday night Channel 4 news has been extended to 90 mins and Friday news to 60 mins. We are taking late cash offers to access these breaks. 

C4’s short-term programming plans include a number of fast turnaround Corona Virus specials including Corona Virus: Can you Avoid It? (27th March 20:00pm) and Dispatches: Corona Virus, Can Our NHS Cope? (30th March 20:30pm).

Please contact your C4 sales representative asap to avoid disappointment.

Alternatively please contact us via: salesenquiries@channel4.co.uk

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