In these unprecedented times, staying in is the new going out – and for the first time ever – Channel 4 are looking for a partner to stay in with on Friday Nights for 6 weeks. Stay home. Stay safe
A record number of young and upmarket viewers are tuning into Channel 4 as people seek escapism and reliable sources of news and information.
Friday Nights on C4 are pulling in huge audiences throughout the evening:
- Channel 4 News up +104% for 1634s
- Episode 1 of Friday Night Dinner was the BIGGEST series on TV for 1634s volume this year
- Gogglebox delivered its biggest ever audience of 4.3m in it’s 15 series history
- And Duncanville was up +9% vs slot for individuals
As well as outperforming the market +58% ABC1 Adults vs +13% total Commercial TV, and +72% 1634s vs +10% total Commercial TV.
The 6-week partnership will comprise of an official branded logo lock up for on screen activation and social, 10” idents, Editorial support from Continuity announcers, opportunity for All4 registered user newsletter inclusion plenty of Channel 4 ad campaigns each week.
If you want to tap into this Young and Upmarket audience and help us encourage viewers to celebrate the start of the weekend with Friday Nights in on 4, then get in contact with your 4Sales partnership rep now, alternatively email salesenquiries@channel4.co.uk
Stay Home, Stay Safe
