Government Announcement on HFSS regulation

Channel 4 believes obesity is an important societal problem, and we recognise that industry has a responsibility to tackle the issue.

Broadcast in the UK already has the strictest advertising rules in the world and we believe that any further measures should be evidence based.

We are therefore disappointed that Government has decided to move ahead with a pre 9pm watershed from the end of 2022, when their evidence shows that it will only reduce a child’s calorie intake by 1.7 calories per day.

Working alongside industry bodies, we will continue to engage with Government during the coming weeks and months.

If you'd like to discuss the proposed new regulations with us further please get it contact with your usual 4Sales rep or email


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