A 12 month Come Dine With Me Broadcast and VoD Sponsorship is available starting from the 1st May 2021 - 30th April 2022.
Come Dine With an iconic format
Come Dine With Me is one of Channel 4’s most popular entertainment shows, following a group of complete strangers as they take it in turns to battle for the title of Best Dinner Party by each hosting a three course meal at their own home.
This is entertainment with an edge; after each evening the guests award the host a mark out of 10, and at the end of the week, the top-scoring chef wins £1,000 in cash! All of the hosts have their own idea of what makes the perfect dinner party, but with a big prize at stake, the competition is fierce and the heat is on…
Filmed all over the country, we bring together an eclectic mix of hosts and guests, who surprise, amuse and occasionally baffle with their diverse and unique approach to entertaining. In the dinner party arena, petty competitiveness and small snobberies pervade proceedings.
Come Dine with Me covers all aspects of dinner parties, from etiquette to interior design - coupled together with a sprinkle of flirting and a dash of competitiveness - as we get to see more than just their culinary skills!
The legendary voice of the show, Dave Lamb, adds to the spectacle through his dry and witty narration, that brings a real sense of fun to proceedings.
Schedule
The package will consist of 900 episodes, which equates to c.500 hours across Channel 4, More 4 and E4 providing an attractive always on strategy
Profile
The sponsorship profiles both upmarket and female.
Reach
High frequency sponsorship with significant reach for key audiences across the sponsorship term.
Licence
Right to use CDWM logo across TV, VOD, online, earned social media, consumer and trade PR: for example, sponsors own recipe cards etc.
Right to use the CDWM logo across any ident creation
Right to reference your sponsorship using the CDWM logo: ‘sponsors of CDWM’
Advance episode insight
Competition communicated to our selected, registered users using CDWM assets (subject to C4 continuing to offer this specific opportunity & Sponsor to provide the prize)
Additional activation opportunities also available.
Social Sponsorship
Extending the linear sponsorship onto social, provides an opportunity for extended reach and engagement to a new audience, ensuring the sponsorship is working as hard as possible.
Our Come Dine With Me social content takes the best bit from each episode and distributes it to a 18-34 audience on social.
The Sponsor will have the opportunity to sponsor 12 videos in total across the term
Guaranteed Views: 3,000,000 million
Sponsor Branding: Facebook Brand Tag e.g. “Channel 4 with Brand X”, “All 4 with Brand X” (3” held on screen)
Branded end card (5” held on screen)
Deadline for offers: Wednesday 17th March at 1pm
Please contact your usual 4Sales representative if you have any questions or would like to talk through the opportunity or e-mail us at: 4Sales@Channel4.co.uk