UP&GO is the latest beneficiary of the 4Sales Greenhouse Fund

UP&GO the smooth, delicious and nutritious range of breakfast drinks designed for people on the move, go live with their first ever TV campaign on April 9th, with a 6 week campaign running across all channel sets and All4.


Tonight we’re delighted to welcome another brand new advertiser to the exciting world of TV advertising. UP&GO produce a range of delicious and nutritious range of breakfast drinks designed for busy people on the move. This launch campaign with 4Sales represents their first foray into TV advertising, and will run for 6 weeks across the 4Sales linear and digital portfolio.

The brand will first appear in one of our biggest and best-loved shows, Gogglebox, with a spot featuring stars of the British Swimming Team, who are (separately) proudly sponsored by UP&GO.

The campaign is the latest beneficiary of Channel 4’s Greenhouse Fund, which was launched during the pandemic last year to support new advertisers in coming onto TV for the first time through a £3million match-funding scheme. Other brands which have benefitted from the fund so far include natural energy drink brand Tenzing, Arctic Coffee and Slingsbury Gin!

The fund is open to any brand which hasn’t advertised on telly before, so if you have a brand in your portfolio who you’d like to experience the unrivalled power of advertising with 4Sales, then get in touch with your usual account rep or email 4sales@channel4.co.uk.

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