Hosted by Sandi Toksvig, the brand-new series of Can I Improve My Memory? is set to air this Summer on Channel 4.
Over the course of the series, five famous faces from the world of TV, entertainment and sport will enter one of the trickiest competitions on TV designed to improve their memories. Coached by real masters of memory who share the secrets of their success and change the way the celebrity contestants think, they will be given just one week (each episode) to memorise hundreds of niche facts and master mind-bending techniques before being put on the spot in rigorous quiz conditions by Sandi at Memory HQ. Across four knockout episodes, the challenges will get tougher and the group will be whittled down to just one celebrity being crowned Memory Champion by Sandi.
Competing to win the coveted Memory Champion title are; Strictly Come Dancing legend Len Goodman, boxing heavyweight Chris Eubank, TV presenter Anna Richardson, EastEnders actor Nina Wadia, ex beautician and Love Island Winner Amber Gill.
In the first episode, the celebrities must master general knowledge topics they know nothing about, followed by a quickfire challenge, tackling that common memory demon – names and faces. In this episode, Anna must become an expert in planetary science, including memorising information about the major and dwarf planets, the solar systems, names of moons and historical details about The Space Race. Amber will have to spread her wings into ornithology, memorising the Latin names of common and rare British bird species, their wing spans, bird calls and decipher their plumages. Len is challenged with remembering hundreds of facts about American hip hop in the 1990s, Nina attempts to crack facts on the human skeleton and Chris will be memorising information about dinosaurs of the Jurassic era.
To assist them with their daunting tasks, the celebrity contestants will be coached by Ed Cooke, who became a Grand Master of Memory at just 23 years of age. With an abundance of nerves and nail-biting tension, just how much can the celebrity contestants remember and who will win?
For more information, please contact Lucy Plosker at Avalon – lplosker@avalonuk.com
Notes to Editors
Can I Improve My Memory? is produced by Avalon for Channel 4.
About Avalon
Avalon is a multi-award-winning talent management, television production and live promotion group with offices in London, Los Angeles and New York.
Avalon, Artist Rights Group (ARG) and The Agency represent a prolific roster of artists including comedians, actors, presenters, writers and directors. Avalon’s numerous ground-breaking returning television shows currently in production include: Not Going Out (BBC), the UK’s longest running sitcom on air; Taskmaster (Channel 4), the BAFTA-winning hit entertainment format showing in 100 countries; multi Emmy-winner, Last Week Tonight with John Oliver (HBO); The Russell Howard Hour (Sky), the network’s most successful entertainment show launch since 2010; Starstruck, a new sitcom from the 2018 Edinburgh Comedy Award winner Rose Matafeo (HBO Max/BBC); Everything’s Gonna Be Okay, from creator Josh Thomas (Freeform); Breeders, a sitcom starring Martin Freeman and Daisy Haggard (FX/Sky); a new series of the iconic British satirical puppet show, Spitting Image (BritBox UK); and multiple comedy specials for Amazon Prime Video, HBO Max and Netflix.
Other landmark Avalon shows include BAFTA winning and multi Emmy nominated Catastrophe (Amazon Prime Video/Channel 4), Fantasy Football League (BBC/ITV), multi BAFTA-winning TV Burp (ITV), and Workaholics (Comedy Central USA). Avalon also distributes its catalogue of programmes to over 150 countries worldwide. Avalon has produced many globally successful podcasts and is at the top of the UK iTunes chart with the multi-award-winning Shagged. Married. Annoyed by Chris and Rosie Ramsey.