Are you ignoring 2 million consumers?
Over two million people in the UK have visual impairments. Using Audio Description in your advertisement would not only contribute to social inclusion in advertising, but research shows businesses are missing out on a substantial UK market, based on annual personal income of people living with sight loss.
Programming wise nearly 50% of our programming output was audio described in 2019 however only 0.17% of commercials we received were audio described. We would like to do better, but we need your help to do it!
Download our AD deck to find out more about audio description and how you can get your ad audio described.